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CROSS CHANNEL: Package Delivery/Distribution ARCHIVE

Alternative Media  Jan 01, 2001 10:30 PM By MCM staff

SHOPSMITH WOODWORKING McCarthy Media Publishing offers a card deck circulation to 125,000 buyers through its Shopsmith Woodworking Resource Packs. These

Alternative Media  Jan 01, 2001 10:30 PM By MCM staff

DESANTIS COLLECTION The more than 40,000 buyers from the DeSantis Collection catalog file are now managed through Edith Roman Associates. These buyers

Alternative Media  Jan 01, 2001 10:30 PM By MCM staff

THINKTEK TV PRODUCTS Country Marketing now manages the file of 37,000 buyers from ThinkTek. These buyers have purchased general merchandise products featured

Alternative Media  Jan 01, 2001 10:30 PM By MCM staff

MARK, FORE, AND STRIKE The list of buyers from women’s apparel cataloger Mark, Fore, and Strike is now selectable by the home address of Internet buyers.

Allpets, all the time  Nov 01, 2000 10:30 PM By Paul Miller

Pet products marketer PetQuarters is betting the farm on its Allpets brand – which is significant once you consider that PetQuarters bought Allpets less

PACKAGE DELIVERY GLOSSARY  May 19, 2000 11:56 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.

Alloy’s online/offline dividends  May 01, 2000 9:30 PM By Peter Girard

Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,

Alloy melds print and online  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer






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