MULTICHANNEL MERCHANT » CROSS CHANNEL: PACKAGE DELIVERY/DISTRIBUTION
DESANTIS COLLECTION The more than 40,000 buyers from the DeSantis Collection catalog file are now managed through Edith Roman Associates. These buyers
THINKTEK TV PRODUCTS Country Marketing now manages the file of 37,000 buyers from ThinkTek. These buyers have purchased general merchandise products featured
MARK, FORE, AND STRIKE The list of buyers from women’s apparel cataloger Mark, Fore, and Strike is now selectable by the home address of Internet buyers.
VETERAN APPEALS DONORS This file of more than 470,000 people who have donated to American Veterans programs is now selectable by age. These donors are
Pet products marketer PetQuarters is betting the farm on its Allpets brand – which is significant once you consider that PetQuarters bought Allpets less
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.
Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,
Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer