November 13, 2006




Golden Gate, Sun Capital Acquire Eddie Bauer

On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt. The acquisition is expected to close in the first quarter of 2007 and is subject to the approval …

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In Channel Integration, Cross Channel

February 16, 2012




Catalog Critique: Making the Most of QR Codes

Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have these two-dimensional Quick Response codes really moved the needle in terms of customer engage­ment?
They are certainly easy and inexpensive to cre­…

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In Catalog, Mobile Commerce

February 16, 2012




5 Best Practices to Boost Marketing Spend

There is much more to multichannel, multi-touch market­ing optimization than just asking whether you should invest your next marketing dollar into Channel A or Channel B.
Success may require you to invest in Channels A and B. For example, …

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In Analytics, B2B

February 9, 2012




Six Items to Consider When Analyzing Prior Season

We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.

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In Marketing

February 7, 2012




5 Tips to Find High Performance Segmented B-to-B Prospect Lists

It’s no secret that business-to-business mailing lists are often small, and many are not even available. Some list owners who are willing to rent their buyer names to you do not offer selections on their lists that would help …

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In B2B

January 30, 2012




A Brief Guide to OMS Mergers and Acquisitions

An order management system is a key component of any direct commerce business, regardless of the number of channels that business relies on.
Virtually all OMS solutions for multichannel merchants will include modules for inventory management, fulfillment and warehouse management, …

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In CRM, Customer Relationship Management

December 28, 2011




2011 in Review: Chapter 11 Filings Subside

Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy – and even liquidate – in 2009 and 2010, Chapter 11 filings subsided in 2011.
Rumors that …

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In Affiliate, Catalog

June 26, 2006




What Should You Lose to Acquire a Customer?

Almost every cataloger loses money acquiring customers, and makes money mailing to customers. So it’s critical to know how much you can afford to lose or are willing to lose to acquire a new customer and still generate a …

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In Channel Integration, Cross Channel

June 7, 2006




Sigma Micro to Acquire Quark Commerce

Indianapolis-based software provider Sigma Micro agreed to acquire the intellectual property of Quark Commerce software from Denver-based Quark. While terms of the deal were not released, Sigma Micro will acquire the application code and supporting documentation, hire key product personnel, …

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In Uncategorized

December 14, 2011




B2B Outlook: Weak growth year predicted for b-to-b merchants

Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending — which is more relevant for most b-to-b direct merchants.
Most of the revenue growth in 2012 will …

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In B2B, Catalog

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