Retail Media Networks Buyer’s Guide Released by IAB

| Mike O'Brien

Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.

Mike Welch Named CEO of Captify  

| Captify

 Xandr exec to succeed Dominic Joseph as CEO, who remains on Board LONDON, July 18, 2023- Captify, the leading Search Intelligence Platform for the open web, today announced that Mike Welch … Continue Reading →