October 1, 2011




How Social Media Can Bridge the Multichannel Gap

Social media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can …

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In Ecommerce, Social Media

May 5, 2011




Social Media Panel Offers Sage Advice

To do social media or not to do social media, that was the question during Tuesday’s power panel discussion at the MCM Live Conference in New York.
Other questions that came up: Which networks are best for what, who …

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In Social Media

April 21, 2011




Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program

DENVER, April 21, 2011 /PRNewswire/ — Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original …

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In Social Media

April 21, 2011




Social Media Attorney Creates Social Media Monitoring Tool

CHICAGO, April 20, 2011 /PRNewswire/ — Brand Vigil is an online brand protection and regulatory compliance tool that monitors social media for uses of brands and trademarks anywhere in the page name, account name, or blog name. This social media monitoring tool …

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In Affiliate, Social Media

April 19, 2011




Melrose Jewelers Expands Brand Through Social Media Optimization Success

LOS ANGELES, CA–(Marketwire – April 19, 2011) – Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.
Vanessa Puzio of Melrose Jewelers states, “…

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In Social Media

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

FB-and-Twitter

May 9, 2013




Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …

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In Contact Center, Cross Channel

social-media

May 8, 2013




5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …

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In Amazon, B2B

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

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