millennials-hipsters-300

September 11, 2014




Why Millennials Aren’t Loyal to Your Retail Brand

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Millennials are not averse to brand loyalty, as some executives have …

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In Branding, Campaign

August 28, 2012




How Social Media Can Improve Email Campaigns

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In Infographics

omnichannel-strategy-300

September 9, 2014




Focus on the Ecommerce User Experience

Back before the web, when customers were required to actually travel to a physical location in order to complete a purchase, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales.

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In Ecommerce, Must Reads

TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

August 16, 2012




DSW Builds Shoe-lover Community with Social Media

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When it comes to using social media as a selling tool, Designer Shoe Warehouse gets it. Social media is not an avenue for selling product, but …

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In Social Media

GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

August 6, 2012




July 27, 2012




GIVEAWAY: Win free social media training!

If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value.
Read on …

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In Social Media

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