August 9, 2015

IBM Does Complete Redesign of Tractor Supply

IBM (NYSE:IBM) and Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, today announced a partnership to revamp and migrate the company’s online retail operation to IBM to provide Tractor Supply …


In Ecommerce, News


June 5, 2013

Why Social Media Logins Matter to Retailers

Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the …


In Cross Channel, Ecommerce


May 29, 2013

Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …


In Cross Channel, Ecommerce


August 4, 2015

Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …


In customer experience, Global


August 3, 2015

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …


In Blog, Ecommerce, Marc Lore, Amazon,, ecommerce, ecommerce marketplace,

August 3, 2015

Jet Sets Bold Goal of $20 Billion by 2020

The July 21 launch of gave a good indication of its hoped-for trajectory to $20 billion in annual sales by 2020, according to founder and CEO Marc Lore.

“We did over $1 million in sales on the first day, which was well …


In Campaign, Drop Shipping


August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads


May 22, 2013

Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …


In Cross Channel, Ecommerce


May 22, 2013

Social Media Use Expected to Rise in Contact Centers

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

The Deloitte …


In Contact Center, Contact Center Resources


May 9, 2013

Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …


In Contact Center, Cross Channel

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