March 24, 2009




Use E-mail to Monetize Social Media Strategies

Often when a communications channel begins to mature, pundits start proclaiming its demise.
When I entered the e-mail marketing space in 1997, I tried to convince many a marketer that print would soon be replaced by e-mail. More than a decade …

More...

In Channel Integration, Ecommerce

March 10, 2009




Social Media and Search

The search marketing industry is changing, says Lisa Wehr, founder of digital marketing firm Oneupweb, namely because most of the major search engines are indexing social media sites. What does that mean to you? I-merchant’s Tim Parry caught up …

More...

In Channel Integration, Ecommerce

January 13, 2009




How to Benefit from Social Media

Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers—and to allow customers to create a dialog with each other.

More...

In Channel Integration, Ecommerce

November 18, 2008




Social Media Marketing: A Warning Sign of Starbucks Trouble?

The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald’s. Many saw the coffee king’s recent downfall coming, with social media marketing acting as …

More...

In Ecommerce

November 4, 2008




What Webkinz Can Teach You About Social Media Marketing

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children’s toy during the busy holiday shopping season.
But it wasn’t the plush toy pet that had parents …

More...

In Ecommerce

October 6, 2008




A ‘Target’ for Social Media Marketing Backlash

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season.
By implementing tactics that encourage consumer engagement, such as consumer product reviews on their Website, …

More...

In Webchannel

August 21, 2008




Social Media Lessons Learned from Taryn Rose

Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product.
The company had taken steps to incorporate social media marketing into the mix well before the start of …

More...

In News

March 1, 2008




Secrets to social media success

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging every new API and social networking site, as that list changes every day.
Rather, you need to look …

More...

In Ecommerce, Webchannel

January 23, 2008




Social Media and Customer Care Managers, Part 2

Social media and word-of-mouth marketing now have a big impact on the customer care industry. Last week we looked at the social media landscape, defining concepts like blogs, vlogs, and podcasts. Now we’ll focus on what social media means …

More...

In Ecommerce, Operations & Fulfillment

January 16, 2008




Social Media and Customer Care Managers, Part 1

As experts in customer care and relationship management, we focus relentlessly on the power of word of mouth. We come to work everyday to ensure that consumers have positive interactions with brands that influence their purchasing behavior and enhance the …

More...

In Ecommerce

  1. 1
  2. ...
  3. 7
  4. 8
  5. 9
  6. 10
  7. 11
  8. 12
  9. 13
  10. ...
  11. 245