China, chinese shopping, chinese ecommerce, chinese market, global, global ecommerce, Growing Global, ecommerce, buying online, online marketplace, Marketplaces, tmall.com, Taobao, Shipping/Delivery, shipping, logistics

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

July 27, 2012




GIVEAWAY: Win free social media training!

If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value.
Read on …

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In Social Media

July 24, 2012




5 Ways to Drive Brand Effectiveness with Social Media

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents said they were more likely to hit the internet to research a brand at …

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In Analytics, Ecommerce

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

July 12, 2012




How to Get Started in B-to-B Social Media

One of the most common questions I am asked in business-to-business marketing is how to get started in social media and if social media is really effective for b-to-b.
An easy way to answer the second question is to look …

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In B2B

July 10, 2012




MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media

When it comes to participation in social media, business-to-business sellers fall behind all other merchants.

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing …

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In Social Media

Social_Media_Explained-300

August 30, 2013




That’s Cute: Social Meowdia Explained

We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.

We shared “Social Meowdia …

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In Infographics

social-media-icons-ipad-300

August 28, 2013




Get Social with the Multichannel Merchant Editors

Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.

Google+
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….

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In Social Media

seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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