5 Branding Truths That Never Go Out of Style

| Maureen Plowman

There are a few branding truths that never go out of style when building a new brand story. The identity of your company and the experience you are providing for your customers and potential customers have never been more important in today’s competitive markets. To help you succeed, here are the top 5 truths about branding.

Livestream Shopping Enhanced by Newegg to Attract Creators

| Mike O'Brien

Newegg is adding enhancements to its livestream shopping program in an effort to attract more creators who can earn commissions by selling tech products on eight different social media channels plus its own website and app, using the company’s upgraded production studios in California for free.

5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

Hits of the Week 2-24-23

| David Hurwitz

This week, we explain how another seller rollup firm was sued by an acquired company for allegedly failing to pay a contractual obligation, while Newegg upped its livestream shopping game … Continue Reading →