HalloweenandEcommerce-300

October 13, 2015




3 Holidays You Could Easily be Selling Into Right Now

Small business owners are already prepping for the year-end holidays, as there are many shopping occasions from now through January. Black Friday, Christmas, New Year, Boxing Day – these are important money-making sales days that merchants greatly anticipate. But did you …

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In Global, Must Reads

SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

Finish Line, retail supply chain, warehouse management system, WMS, order management system, OMS

October 9, 2015




Finish Line Introduces Exclusive Experience with Puma

The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.

The experience includes expanded product offerings with marketing and content …

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In Marketing, Must Reads

twitterinfographic- crop

June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

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In Customer Service, Ecommerce

social-media-icons-ipad-300

June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

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In Blog, Cross Channel

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

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In Uncategorized

global-shipping-international-300

October 5, 2015




Cross-Border Commerce: Managing Inventory and Fulfillment

Across the world, a few retail brands have built empires out of successfully leveraging both local and cross-border commerce transactions. It isn’t just luck that makes these global brands dominate. In fact, behind each of these successful brands is …

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In Blog, cross-border

Social Media SCM- crop

June 11, 2013




Streamline the Supply Chain With Social Media

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.

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In Infographics, Operations & Fulfillment

social-media

June 10, 2013




Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …

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In Contact Center, Cross Channel

Hitler-Tea-Pot-JCP-300-cropped

June 10, 2013




Preparing for Social Media Mishaps

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media …

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In Amazon, Channel Integration

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