ratings-and-reviews

December 3, 2015




Lessons from the Amazon Breach: How to stop fake reviews

As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships – in fact, 88% of buyers’ purchasing decisions are influenced by online reviews. If prospects don’t feel they can trust your brand …

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In Amazon, Blog

blackfriday2013

November 25, 2014




The Social Matchup: Black Friday -vs- Cyber Monday

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

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In Cyber Weekend 2014, Holiday 2014

cyber-monday

December 1, 2015




All Sorts of Sales Records Set on Cyber Monday 2015

Related Cyber Weekend News

Stores that Closed Doors on Thanksgiving and Black Friday Outperformed Competitors Online

Editor’s Notebook: My Big Fat Omnichannel Thanksgiving Shopping Day

No Surprise: Thanksgiving Ecommerce Sales on the Rise

Editor’s Notebook: Black Friday and …

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In News, PR Newswire

DDLovato

December 1, 2015




Demi Lovato Influences Cyber Monday Shoppers

Social media, particularly Twitter played a major role for Cyber Monday and Black Friday.  Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday.
In the past week, Nov. 24 through Nov. 30 Lovato has …

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In Marketing, Must Reads

free shipping, ecommerce fulfillment, Pitney Bowes, same-day delivery, consumer survey, holiday shopping season, 2015 holiday shopping

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

global ecommerce

November 30, 2015




3 Ways Local Retailers Can Engage Last Minute Shoppers

What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line …

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In Blog, Engagement

twitterinfographic- crop

June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

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In Customer Service, Ecommerce

social-media-icons-ipad-300

June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

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In Blog, Cross Channel

black-friday-300

November 28, 2015




Black Friday Roundup: Online Sales Were Up, Online Traffic Was Down

[EDITOR'S NOTE: The article was updated Monday, Nov. 30 at 12:15 p.m. EST with newly-reported information about Black Friday online traffic.]

Slowly but surely, Black Friday is becoming more of an ecommerce holiday.

Black Friday sales were up, but how high …

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In Ecommerce, News

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

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