137.4 Million Consumers Plan to Shop Thanksgiving Weekend

| MCM Staff

With Black Friday and Thanksgiving weekend not too far off, consumers are eager to see what deals retailers are offering for the biggest shopping weekend of the year. The National Retail Federation provided some important insight with online and in-store shopping during Thanksgiving weekend.

How Retailers Can Make the Most of Black Friday and Cyber Monday

| Jim MacKay

Countless retailers are scrambling to get ready for what is considered the two biggest shopping days of the year – Black Friday and Cyber Monday. Here are three ways retailers can make the most of the holiday season along with a look back at past trends.

4 Keys to Black Friday Success

| Jenn Markey

Is Black Friday and Cyber Monday on a decline? Conversations about this have been running rampant about this due to the year-round cycle of discounting by retailers in order to gain consumer’s attention. Here are four ways retailers can gear up for two of the busiest shopping holidays of the year.

3 Ways to Handle Ecommerce Peak Season Demand

| Jett McCandless

Peak season demand is projected to grow, but unless you’re prepared to handle the influx it could be a tough six weeks. Here are 3 tips to help you succeed.

Millennials Set Shipping and Delivery Bar High

| Mike O'Brien

If you think customer expectations are high overall in terms of ecommerce and direct-to-customer fulfillment, take a good look at the millennial generation. See what the research says, and what three millennial-focused brands are doing to go above and beyond and deliver a great customer experience for this key demographic.

8 Things You Need to Know About 2016 Holiday Season Shoppers

| Tim Parry

Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.

Herschell Gordon Lewis: Best and Worst Catalog Copy of 2016

| Herschell Gordon Lewis

Legendary copywriter Herschell Gordon Lewis passed away on September 26 at the age of 90. Just a few weeks earlier, Herschell sent us what turns out to be his final annual “Best and Worst Catalog Copy” report, with the intent of it running in November. And here it is. See if you made Herschell’s final cut.

5 Analytics-Driven Strategies to Meet Holiday Shopper Expectations

| Nick Leeper

To satisfy consumer demand and expectations this holiday season, retailers must determine what the customer wants, when they want it, to make it available via the channel they want, at the exact moment they want it. Here are five strategies to meet your customer’s expectations this holiday season.