July 27, 2012




GIVEAWAY: Win free social media training!

If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value.
Read on …

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In Social Media

cloud-based-technology-300

August 4, 2014




Engaging Customers on all Channels

Many online retailers face a similar problem when business starts picking up – they struggle to handle customer requests. Some customers would email, others might take to social media and many might call.

Missing any customer contact on these channels, or …

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In Contact Center, Engagement

July 24, 2012




5 Ways to Drive Brand Effectiveness with Social Media

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents said they were more likely to hit the internet to research a brand at …

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In Analytics, Ecommerce

how-social-is-ecommerce-300

April 1, 2014




How Social is Ecommerce?

SocialAnnex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
[Click to enlarge]

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In Ecommerce, Infographics

christmas-holiday-mouse-gifts-santa-hat-300

July 29, 2014




How To Survive The Holiday Season: Become Your Customer’s Best Friend

As consumers cash-in on end-of-summer sales, retailers are shifting gears in preparation for the most crucial shopping period of the year – the holidays. Preparing for the holidays is not just about extending store hours and hiring extra retail staffers. Successful …

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In Holiday 2014, Must Reads

July 12, 2012




How to Get Started in B-to-B Social Media

One of the most common questions I am asked in business-to-business marketing is how to get started in social media and if social media is really effective for b-to-b.
An easy way to answer the second question is to look …

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In B2B

July 10, 2012




MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media

When it comes to participation in social media, business-to-business sellers fall behind all other merchants.

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing …

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In Social Media

customer-reach-300

July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

Alibaba, alibaba group, ecommerce, Singles Day, Alipay, Taobao, Tmall, Chinese ecommerce

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

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