June 16, 2015

How SoccerPro Wins Big at Omnichannel

With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …


In Ecommerce, Must Reads


June 16, 2015

Personalizing the Customer Experience Across All Touchpoints

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …


In customer experience, executive summary

April 2, 2013

3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …


In CRM, Ecommerce


June 11, 2015

Sigma Beauty Drives Results Using User Generated Content

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …


In Marketing, Must Reads


June 10, 2015

How to Use the Power of Images to Market your Brand

Articles with images get 94% more total views. Therefore it comes as no surprise that Pinterest and Instagram were among the fastest growing social networks of the last two years, thanks to the power and influence that images can have. But …


In Blog, Marketing


June 9, 2015

How To Turn a One-Time Buyer Into A Lifetime Buyer

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time …


In Blog


June 8, 2015

Moosejaw Mountaineering Sees Pinterest Success

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

During IRCE 2015, Pinterest announced it would …


In IRCE 2015, Marketing

March 20, 2013

More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …


In Contact Center, Customer Service

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014

The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …


In CRM, Customer Relationship Management

UPS, comScore, shipping/delivery, operations and fulfillment, returns in store, ecommerce returns, returns policy, IRCE 2015, customer satisfaction, customer experience, ecommerce, mobile commerce, omnichannel, omnichannel fulfillment, multichannel

June 6, 2015

Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds

U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study. Done in conjunction with comScore, the study surveyed 5,000 U….


In customer experience, IRCE 2015

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