August 4, 2015

Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …


In customer experience, Global


August 3, 2015

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …


In Blog, Ecommerce

Jet.com, Marc Lore, Amazon, Walmart.com, ecommerce, ecommerce marketplace, Diapers.com

August 3, 2015

Jet Sets Bold Goal of $20 Billion by 2020

The July 21 launch of Jet.com gave a good indication of its hoped-for trajectory to $20 billion in annual sales by 2020, according to founder and CEO Marc Lore.

“We did over $1 million in sales on the first day, which was well …


In Campaign, Drop Shipping


August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads


May 9, 2013

Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …


In Contact Center, Cross Channel


May 8, 2013

5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …


In Amazon, B2B


August 16, 2014

4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …


In Marketing, Must Reads


July 24, 2015

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …


In Ecommerce, Executive


April 17, 2013

B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …


In B2B, Ecommerce


July 22, 2015

Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …


In Amazon, eBay

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