WilliamsSonoma-300

October 6, 2014




How Williams-Sonoma Finds Success in the Digital Age

Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.

“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …

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In Ecommerce, Marketing

July 24, 2012




5 Ways to Drive Brand Effectiveness with Social Media

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents said they were more likely to hit the internet to research a brand at …

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In Analytics, Ecommerce

July 12, 2012




How to Get Started in B-to-B Social Media

One of the most common questions I am asked in business-to-business marketing is how to get started in social media and if social media is really effective for b-to-b.
An easy way to answer the second question is to look …

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In B2B

July 10, 2012




MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media

When it comes to participation in social media, business-to-business sellers fall behind all other merchants.

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing …

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In Social Media

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 22, 2014




CASL Could Have Big Effect on U.S. Marketers

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …

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In cross-border, Ecommerce

September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

FedEx, FedEx Ground, FedEx Express, FedEx Freight, UPS, parcel shipping, USPS, United States Postal Service, holiday shipping peak, holiday shipping, earnings results

September 17, 2014




FedEx Beats Quarterly Expectations

FedEx today reported first-quarter revenue and earnings that beat analyst expectations, while announcing plans for more than 50,000 seasonal hires to deal with holiday shipping volumes, compared with 20,000 announced in 2013. The company ended up hiring twice that many to handle greater-than-expected …

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In Ecommerce, Holiday 2014

June 5, 2012




4 Tips to Launch a Social Media Customer Service Program in Your Contact Center

The contact center industry has officially entered the next evolution of customer engagement and many are on a mission to figure out how best to implement these new and emerging technologies to service our digital customers. If your contact center …

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In Contact Center, Contact Center Resources

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