the-week-that-was-300

February 19, 2016




Week in Review: Ecommerce Sales Outpaced Store Growth

Ecommerce sales grew 15.8% in 2015, which far outpaced the growth of sales at bricks-and-mortar stores, according to Multichannel Merchant’s MCM Outlook 2016 survey.

According to the MCM Outlook 2016 results, bricks-and-mortar store sales grew just 4% in 2015.

MCM Outlook 2016 also revealed that the …

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In News, PR Newswire

usability

February 16, 2016




It’s Not All About Mobile, It’s About Customer Experience

There’s no doubt that mobile lived up to its promise this holiday season. But if mobile is your only focus, you might be missing the point.

The story is plastered everywhere: Mobile is driving more and more revenue for online …

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In Blog, customer experience

b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

the-week-that-was-300

February 11, 2016




Week in Review: Amazon Looks to Go Global with Logistics Operations

Amazon has taken another step in its march toward world dominance, as Bloomberg has reported that the company plans to create a global shipping and logistics operation. Code named “dragon boat,” and unofficially Global Supply Chain by Amazon, the network …

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In Data & Analytics, Ecommerce

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

global-flags-300

February 10, 2016




4 Tips to Grow Your Global Ecommerce Business

While several brands are going global with their business these days, it is still not an easy process for most.   Many retailers are still looking for ways to make the expansion a seamless process.  Speakers at the Global E-commerce Leaders …

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In Blog, Global

the-week-that-was-300

February 4, 2016




Week in Review: The Great Amazon Retail Store Mystery Solved

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs…

General Growth Properties CEO Sandeep Mathrani spilled the beans Tuesday during its 4…

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In Data & Analytics, Ecommerce

TurtleWax-300

February 4, 2016




Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.

Prior …

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In Engagement, Marketing

twitterinfographic- crop

June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

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In Customer Service, Ecommerce

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