August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads


May 9, 2013

Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …


In Contact Center, Cross Channel


May 8, 2013

5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …


In Amazon, B2B


August 16, 2014

4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …


In Marketing, Must Reads

July 24, 2015

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …


In Ecommerce, Executive


July 22, 2015

Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …


In Amazon, eBay


July 22, 2015

Limited Too Brand Making a Comeback

NEW YORK, July 20, 2015 /PRNewswire/ – Bluestar Alliance LLC, a brand management company, announced today it has acquired the LIMITED TOO brand trademarks.
“Limited Too is a girl’s market leader with a solid foundation of brand loyalty,” said Ralph Gindi, COO …


In Ecommerce, Marketing


April 17, 2013

B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …


In B2B, Ecommerce


July 19, 2015

Week in Review: Amazon Had the Best and Worst Week Ever

Amazon says its inaugural Prime Day was a success, despite what consumers say.

Amazon says worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014. Sellers on Amazon that use the Fulfillment by Amazon service …


In Ecommerce, Executive


July 30, 2014

A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …


In Engagement, Marketing

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