March 20, 2013




More Merchants Monitor Social Media than Offer Live Chat

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey.

According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% …

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In Contact Center, Customer Service

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

November 23, 2012




November 1, 2008




Get ready to be rich: Rich media technology and techniques

Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge of retailing, online or off: satisfying the customer.
When designed and developed correctly, rich media feeds the …

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In Channel Integration, Ecommerce

December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

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In Catalog, Channel Integration

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