June 21, 2007




Live from DM Days: Social Media No Longer a Fad

New York—Is social media a fad, phenomena, or for real? That’s the question Aaron Kahlow, managing director of BusinessOnLine, posed to panelists at a June 19 keynote presentation at DM Days New York. Kahlow noted that the importance of …

More...

In Ecommerce, News

2014Q1_Search_and_Socia_Snapshot_041514-featured-image-300

April 16, 2014




Search and Social Media Snapshot

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]

More...

In Infographics

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

More...

In Ecommerce, Infographics

social-media-icons-ipad-300

January 7, 2014




How to Calculate the ROI On Your Social Media Marketing

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing.

The following is not only about reporting on social media-generated awareness, engagement, sales …

More...

In Marketing, Must Reads

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

More...

In Marketing, Social

December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

More...

In Catalog, Channel Integration

November 1, 2008




Get ready to be rich: Rich media technology and techniques

Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge of retailing, online or off: satisfying the customer.
When designed and developed correctly, rich media feeds the …

More...

In Channel Integration, Ecommerce

January 16, 2013




Social ROI is All About Strategy, Sharing and Data

Converting traffic from the social web to sales has gotten even tougher, as consumers are increasingly bombarded by messages from retailers eager to get them to “like” or become fans of their brand. This is because social is mostly treated …

More...

In Analytics, Channel Integration

social-media-icons-ipad-300

March 17, 2014




How to Master the Art of Social Commerce

The world of commerce produces an endless cycle of change and progress that forces companies to keep up or risk being left behind. At first having a brick-and-mortar store was enough to attract customers and generate profits, but as sales …

More...

In Marketing, Social

Social_Media_Explained-300

August 30, 2013




That’s Cute: Social Meowdia Explained

We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.

We shared “Social Meowdia …

More...

In Infographics

  1. 1
  2. ...
  3. 8
  4. 9
  5. 10
  6. 11
  7. 12
  8. 13
  9. 14
  10. ...
  11. 244