the-week-that-was-300

January 14, 2016




Week in Review: The Omnichannel Conundrum

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

By contrast, the report finds that online …

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In News

ecommerce, global ecommerce, global payments, global fulfillment, global ecommerce website, ecommerce fulfillment, landed costs, fully landed costs, retail, cross-border ecommerce

December 15, 2014




How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …

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In Blog, Global

email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

twitterinfographic- crop

June 28, 2013




Social Media Contributes to Steady Ecommerce Growth

U.S. online retail sales are expected to reach $370 billion by 2017. Social media is a contributing factor to ecommerce growth.  Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing  social media, according to …

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In Customer Service, Ecommerce

social-media-icons-ipad-300

June 27, 2013




Brands Head to Social Media for #Equality

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

[View the story “Brands …

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In Blog, Cross Channel

Instagram and Facebook apps in Apple iTunes

June 26, 2013




What New FTC Rules Mean to Your Social Media Program and Brand Reputation

FREE ON-DEMAND WEBINAR

The FTC recently updated their disclosure guidelines. Is your program in compliance?

The FTC has drawn a big, red line clarifying what some marketers considered “debatable” in the past. If your agency and partners haven’t explained these …

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In Uncategorized

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

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In Blog, Engagement

Social Media SCM- crop

June 11, 2013




Streamline the Supply Chain With Social Media

Social media has been used to improve various parts of the supply chain, according to an infographic by SupplyChainOpz.  The infographic illustrates 10 actions in four different categories including supply chain, event management, relationship management, supply chain collaboration and information technology.

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In Infographics, Operations & Fulfillment

social-media

June 10, 2013




Making the Most of Social Media Engagement

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven …

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In Contact Center, Cross Channel

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