July 27, 2012




GIVEAWAY: Win free social media training!

If you’re looking to up your game with social media training, then Multichannel Merchant has a giveaway you won’t want to miss. We’re giving away three FREE registrations to our exclusive social media education course – a $695 value.
Read on …

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In Social Media

July 24, 2012




5 Ways to Drive Brand Effectiveness with Social Media

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents said they were more likely to hit the internet to research a brand at …

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In Analytics, Ecommerce

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

August 18, 2014




Developing a Successful Brand Ambassador Program

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

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In Marketing

July 12, 2012




How to Get Started in B-to-B Social Media

One of the most common questions I am asked in business-to-business marketing is how to get started in social media and if social media is really effective for b-to-b.
An easy way to answer the second question is to look …

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In B2B

July 10, 2012




MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media

When it comes to participation in social media, business-to-business sellers fall behind all other merchants.

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing …

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In Social Media

August 13, 2014




10 Ways to Create Distrust Before Consumers Visit Your Website

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand …

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In Blog, Ecommerce

christmas-holiday-mouse-gifts-santa-hat-300

August 12, 2014




Small and Medium Retailers Should See 9% Holiday Ecommerce Growth

As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses.

In addition to external market factors, these numbers …

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In Holiday 2014, Must Reads

Amazon, Amazon.com, amazon prime, Amazon Marketplace, Amazon effect, ecommerce, ecommerce platforms, ecommerce news, mobile, Mobile Commerce, mcommerce, mobile customers, smartphone, smartphones, amazon fire, Amazon Firefly, retailers, retail, online retail, online retailer, retail news

August 6, 2014




4 Tips to Beat Amazon’s Price Advantage

Ecommerce giant Amazon has put the pressure on every in-store retailer. It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon …

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In Channel Integration, Engagement

beacon-300

August 5, 2014




Why Geofencing Is a Bust, and How to Drive Real Value from it

In case you’ve been living under a rock, here’s the skinny on geofencing: it’s a WiFi/Bluetooth/telecom radius that will detect consumers’ smartphone or other device (more on that in a minute) once they are in …

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In Blog, Engagement

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