June 1, 2004




at deadline

HANOVER DIRECT SHAKEUP: SHULL OUT, GARTEN BACK
Edgewater, NJ-based multititle cataloger Hanover Direct on May 6 announced the resignation of Thomas C. Shull as chairman of the board/president/CEO. In his place are William B. Wachtel as chairman of the …

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In News

June 1, 2004




New and Improved

To say that catalogers would be lost without technology is an understatement. From merge/purging mailing lists on the front end to tilt-tray sorting SKUs in the warehouse, marketers have come to rely on technological advances to run most aspects …

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In News

May 6, 2004




Hanover Direct Shakeup: Shull Out, Garten Back

Edgewater, NJ-based multititle cataloger Hanover Direct on May 6 announced the resignation of Thomas C. Shull as chairman of the board, president and CEO, and the election of William B. Wachtel as chairman of the board and Wayne P. Garten as …

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In News

May 5, 2004




Praise for ‘Roll Back’ Promo

Wal-Mart’s not the only company to “roll back” prices. Drew Trotman, president of the Praise Banners catalog, benefited by rolling back his company’s prices as well.
The Nashville, TN-based mailer of church banners and other merchandise for religious …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 2004




Mandate Fixation

WHEN YOU ARE COMPELLED to do something, you rush to get it over with. So it is with RFID. Pressured by mandates, manufacturers and distributors focus so much on compliance that they fail to see the technology’s long-term business value, …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

May 1, 2004




Potpourri Grabs Another Title

With needlecraft catalog The Stitchery, home decor book Expressions, and jewelry and gifts titles The Pyramid Collection and Nature’s Jewelry among its catalogs, Potpourri Group has a house file made up largely of women. So it’s not surprising that the …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

May 1, 2004




Think inside the box

“It’s here, it’s here,” chorus the children, when their much-anticipated catalog order arrives. As the youngsters rip open the parcel, their parents catch sight of a notice proclaiming that all the packaging materials used are 100% recyclable. “How nice,” says Mother …

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In Opsandfulfillment_packaging, Pack

May 1, 2004




Who’s Who Among the B-to-B Co-op Databases

In our December 2003 issue, we listed service providers offering consumer cooperative databases (“Who’s Who Among Consumer Co-op Databases”). With the March launch of the Roman Alliance Database from Pearl River, NY-based Edith Roman Associates, we thought we’d give equal time …

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In B2B

May 1, 2004




Model Opportunities

FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and overmailed “best customer” segments, more catalogers may turn to modeling to find new or better targets from both …

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In News

May 1, 2004




the cybercritic

As you might imagine, the Cybercritic is a highly sought-after speaker on the Internet marketing circuit. And with Web selling — and online marketing conferences, seminars, and sessions — here to stay, my presentation tools and I have been working overtime. So …

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