May 1, 2004




Think inside the box

“It’s here, it’s here,” chorus the children, when their much-anticipated catalog order arrives. As the youngsters rip open the parcel, their parents catch sight of a notice proclaiming that all the packaging materials used are 100% recyclable. “How nice,” says Mother …

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In Opsandfulfillment_packaging, Pack

May 1, 2004




Who’s Who Among the B-to-B Co-op Databases

In our December 2003 issue, we listed service providers offering consumer cooperative databases (“Who’s Who Among Consumer Co-op Databases”). With the March launch of the Roman Alliance Database from Pearl River, NY-based Edith Roman Associates, we thought we’d give equal time …

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In B2B

May 1, 2004




Model Opportunities

FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and overmailed “best customer” segments, more catalogers may turn to modeling to find new or better targets from both …

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In News

May 1, 2004




the cybercritic

As you might imagine, the Cybercritic is a highly sought-after speaker on the Internet marketing circuit. And with Web selling — and online marketing conferences, seminars, and sessions — here to stay, my presentation tools and I have been working overtime. So …

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In News

May 1, 2004




10 Ways to Improve Vendor Quality Control

Quality Circles, Total Quality Management, Dr. Deming’s 14-Point Theory, and Six Sigma are all various programs aimed at improving quality in an organization. They have been successfully implemented in many corporations, but they have failed to attract a following in …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




Woodworker’s Supply Buys Defunct Rival

At one point in the late 1990s, Lynn, MA-based Trend-Lines had annual sales of $230 million. The cataloger/ retailer of woodworking tools suffered a reversal of fortune shortly thereafter, however. And on March 25, longtime rival Woodworker’s Supply bought the company’s remains — …

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In Uncategorized

May 1, 2004




Caswell-Massey: Cherchez Les Hommes

Toiletries marketer Caswell-Massey has been selling colognes and other products for men since 1752. But only recently did the Edison, NJ-based company get around to mailing a catalog specifically for men.
Caswell-Massey mailed 300,000 copies of a 36-page men’s spin-off in October …

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In News

May 1, 2004




INNOVATIVE STORAGE METHODS

Even for a dyed-in-the-wool pragmatist, the phrase “innovative storage methods” might well conjure up a picture of slick, exciting modules gleaming with a high-tech luster. While some storage systems may well fit that description, innovation is just as often a …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




Picture Perfect

THE GRAPHIC ARTS INDUSTRY has come a long way since the 15th century, when Johannes Gutenberg’s printing press printed the first edition of the Bible. Today, sophisticated prepress software manipulates pictures and text in preparation for the printing presses, and …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2004




Marrying Ops and Marketing

Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the customer.
To ensure that the ops team succeeds in carrying out the marketing team’s mission, open communication is critical. The marketing …

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In News

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