November 1, 2008

Get ready to be rich: Rich media technology and techniques

Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge of retailing, online or off: satisfying the customer.
When designed and developed correctly, rich media feeds the …


In Channel Integration, Ecommerce

December 1, 2012

Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …


In Catalog, Channel Integration

October 17, 2012

September 20, 2012

Social Networks Turning Into Ecommerce Marketplaces

Today, people are hanging out in social networks such as Facebook. The new social media stats for 2012, according to the social strategist Cara Pring on her blog The Social Skinny some of the new social media stats for 2012 sites get 137.6 …


In Catalog, eBay

April 20, 2012

Social Video Marketing is Bigger Than the Sum of its Parts

For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the …


In Social Media, Video

April 16, 2012

How to Make Email Marketing Mobile and Social

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile …


In Catalog

April 14, 2012

Why Social Commerce Has Failed, and What Can Make It Work

Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve.


In Social Media

February 26, 2012

Get Social with Multichannel Merchant

Multichannel Merchant Operations + Fulfillment Tim Parry, Senior Content Manager Jim Tierney, senior writer


Multichannel Merchant Operations + Fulfillment Ellen Shannon, Publisher/Chief Content Director Tim Parry, Senior Content Manager Jim Tierney, senior writer


Multichannel Merchant


Multichannel Merchant


In Uncategorized

January 30, 2012

Social and Mobile Channels Will Evolve in 2012

Mobile commerce and social networks will continue to gain steam for merchants in 2012, and a key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging. Neglect in any of …


In Social Media

January 25, 2012

5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)

>First, it’s important to believe to your core that Facebook will be the pivotal platform for consumer-to-consumer sharing, significantly increasing referral traffic for all who believe and act. Why? Because in addition to its billion-ish user base, Facebook is …


In Channel Integration, Ecommerce

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