July 12, 2012




How to Get Started in B-to-B Social Media

One of the most common questions I am asked in business-to-business marketing is how to get started in social media and if social media is really effective for b-to-b.
An easy way to answer the second question is to look …

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In B2B

July 10, 2012




MCM Outlook 2012-13: B-to-B Merchants are Behind in Social Media

When it comes to participation in social media, business-to-business sellers fall behind all other merchants.

According to a breakdown of MCM Outlook 2012-13 results, less than two-thirds (66%) of merchants who said they cater primarily to a b-to-b audience are marketing …

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In Social Media

turkey-with-tablet-300

November 6, 2014




Online Prices to Hit Rock Bottom Thanksgiving Day

Ecommerce prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season, according to the 2014 Digital Index Online Shopping Forecast.

Record sales of $1.35 billion are expected on Thanksgiving Day, a 27% increase over last year. …

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In Ecommerce, Holiday 2014

handheld-scanner-inventory-300

November 4, 2014




“Open to Sell” – The New School Approach to Inventory Management

With the holiday season upon us, retailers, market analysts, and financiers alike remain wary of the economic environment and how it will effect consumer spending this year.  In order to stay afloat in the midst of this market volatility and …

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In Blog, Fulfillment

woman-holiday-shopping-300

October 31, 2014




3 Ways to Prevent Holiday Cart Abandonment

This year, online holiday sales are expected to grow between eight and 11% over 2013, to as much as $105 billion. That’s great news for businesses, but it’s not without its challenges: The overall increase in online shopping cart abandonment is …

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In Blog, Ecommerce

FedEx, FedEx Express, UPS, Shipping/Delivery, shipping, global, global shipping, global fulfillment, global consumers, China, chinese market, chinese consumers, ecommerce

October 28, 2014




7 Key Differences Between Chinese and Western Consumers

On Nov. 11, millions of Chinese consumers are expected to go online to shop during an event called the 11.11 Shopping Festival. To those in the West who have heard of it, this annual 24-hour sale, held on an unusual Chinese holiday …

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In Blog, cross-border

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October 28, 2014




How to Transform Omnichannel Retail from Myth to Reality

As you’re folding laundry at the end of a long day, you realize that your favorite pants are sporting stains from the tomato sauce-covered pasta that was yesterday’s dinner. Try as you might, the stain is there to …

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In Blog, marketing

June 5, 2012




4 Tips to Launch a Social Media Customer Service Program in Your Contact Center

The contact center industry has officially entered the next evolution of customer engagement and many are on a mission to figure out how best to implement these new and emerging technologies to service our digital customers. If your contact center …

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In Contact Center, Contact Center Resources

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October 27, 2014




5 Revolutions That Will Shape the Future of Marketing

The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger …

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In Blog, Marketing

June 1, 2012




Publisher’s Note: The Social Media Honeymoon Is Over

Mark Zuckerberg’s personal honeymoon is just beginning, but the romantic ride (historically granted to game-changing marketing ideas) for Facebook and other social media is coming to an end. Our Ecommerce survey results confirm that social media is rapidly growing …

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In Analytics, Social Media

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