social-media-icons-keyboard-300

October 31, 2014




Cross-Channel Marketing Success: 5 Steps to Successful Social Listening

In today’s multichannel marketplace, consumers choose their time and place to research and buy. They continuously change their buying habits, and they have no tolerance for brands that do not deliver what they want, when they want it, wherever …

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In Blog, Marketing

sale-300

March 14, 2015




Why Lowering Prices Could Be Your Best Sales Strategy

In a world where a higher price is often associated with a better product, pricing your product lower might seem counterintuitive. After all, many business owners use higher pricing to increase their products’ perceived value, and it’s easy to …

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In Blog, Must Reads

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

November 23, 2012




FedEx, FedEx Express, UPS, Shipping/Delivery, shipping, global, global shipping, global fulfillment, global consumers, China, chinese market, chinese consumers, ecommerce

March 5, 2015




China to Allow Foreign Ownership of Ecommerce Firms

China announced the country will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone and regulatory changes have made it easier for retailers and brands to enter the Chinese market.

By 2015, according to China Internet Watch, estimated …

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In Ecommerce, Global

UPS, shipping, financial results, operations and fulfillment, FedEx, TNT

March 4, 2015




Free Shipping and Flexibility are Key Global Ecommerce Drivers

The desire for convenience, flexible delivery and payment options and a seamless experience across channels continue to dominate for consumers worldwide, according to the second annual Pulse of the Online Shopper global study, conducted by comScore on behalf of UPS.

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In customer experience, Ecommerce

KenshooCropped

October 15, 2014




Search, Social Campaigns Show Strong Efficiency Rates

Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns.   Social and ad spend on Facebook continued …

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In Infographics

ecommerce-order-flowchart-300

March 3, 2015




Optimizing Your Ecommerce Site for Impulse Sales

Social media has enabled people to keep up to minute on their favorite products and services. Real time marketing has given brands the power to connect with their current and potential customers. Adding these two ideas together can create a …

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In Blog, Ecommerce

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