July 22, 2014
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.
According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …More...
June 5, 2012
The contact center industry has officially entered the next evolution of customer engagement and many are on a mission to figure out how best to implement these new and emerging technologies to service our digital customers. If your contact center …More...
July 17, 2014
Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.
But should Aeropostale, Lululemon …More...
August 30, 2013
We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.
We shared “Social Meowdia …More...
June 1, 2012
Mark Zuckerberg’s personal honeymoon is just beginning, but the romantic ride (historically granted to game-changing marketing ideas) for Facebook and other social media is coming to an end. Our Ecommerce survey results confirm that social media is rapidly growing …More...
June 1, 2012
Consumers are using Pinterest more than Facebook and Twitter to engage with retailers, according to a joint study by Shop.org, comScore, and The Partnering Group.
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Social media is gaining traction …
August 28, 2013
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….
In Social Media
August 20, 2013
For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …More...
May 8, 2012
As more companies incorporate social media into their customer support strategy, implementation managers should consider the following advice to determine the type of customer care strategy they can successfully execute in their contact center.
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July 4, 2014
As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …More...