January 16, 2013




Social ROI is All About Strategy, Sharing and Data

Converting traffic from the social web to sales has gotten even tougher, as consumers are increasingly bombarded by messages from retailers eager to get them to “like” or become fans of their brand. This is because social is mostly treated …

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In Analytics, Channel Integration

social-media-icons-ipad-300

March 17, 2014




How to Master the Art of Social Commerce

The world of commerce produces an endless cycle of change and progress that forces companies to keep up or risk being left behind. At first having a brick-and-mortar store was enough to attract customers and generate profits, but as sales …

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In Marketing, Social

Social_Media_Explained-300

August 30, 2013




That’s Cute: Social Meowdia Explained

We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.

We shared “Social Meowdia …

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In Infographics

social-media-icons-ipad-300

August 28, 2013




Get Social with the Multichannel Merchant Editors

Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.

Google+
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….

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In Social Media

social-media

August 20, 2013




3 Reasons Why You Need to Get Social in the Contact Center

For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …

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In Contact Center, Cross Channel

Image provided by NBCMontana.com 
http://www.nbcmontana.com/news/childrens-place-pulls-math-shirt-after-backlash/-/14594602/21348218/-/cann8gz/-/index.html

August 6, 2013




The Children’s Place Goes Social With Apology

Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).

But how did The Children’s …

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In Ecommerce, Must Reads

July 30, 2013




#47mysteryscrum Helps Clear Merchandise, Build Social Brand

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:

Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …

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In Blog

Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

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In Amazon, Analytics

FB-and-Twitter

June 6, 2013




The Social, Local, and Mobile Mom

‘Social, Local, Mobile’ Changes the way Moms Interact with Brands (via PR Newswire)
Brand.net and Quaker Reveal Media Engagement and Activation Strategies for the ‘SoLoMo’ Mom SAN FRANCISCO, June 6, 2013 /PRNewswire/ — Brand.net, a Valassis (NYSE: VCI) Digital Company, …

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In Content Mgmt, Cross Channel

June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

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In Channel Integration, Marketing

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