March 28, 2012




Survey: Socially-conscious Consumers Consult Social Media

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …

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In Channel Integration, Cross Channel

add-to-cart-tablet-300

May 14, 2014




4 Ways to Keep Customers’ Shopping Carts Full through Checkout

As a customer, you can probably think of a slew of reasons to back out of an online purchase: maybe shipping costs were higher than you thought, the checkout process was confusing, or you got distracted and never finished the …

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In Ecommerce, Must Reads

hhgreggsitepic

May 14, 2014




Hhgregg Aligns Itself with New Branding Purpose

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

According to Julie Lyle, chief marketing officer for hhgregg,  the overall goal for hhgregg is to fill …

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In Must Reads

March 8, 2012




5 Social Media Strategies to Boost Your SEO

Solving Google’s algorithmic puzzle is harder than ever, making search engine optimization a full-time occupation; companies are hiring crack programmers just to stay on top of the search rankings.
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML …

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In Ecommerce, Search

February 28, 2012




How Social Media Transformed Speck Products

Speck Products, which designs and sells premium form-fit protective cases for digital devices, wanted to boost its online sales and create a constant two-way dialogue with customers forming a sense of brand community.
So Speck hired Resource Interactive last May …

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In Ecommerce, Social Media

May 9, 2014




Why Not Pinterest?

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up …

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In Blog, Branding

FB-and-Twitter

June 6, 2013




The Social, Local, and Mobile Mom

‘Social, Local, Mobile’ Changes the way Moms Interact with Brands (via PR Newswire)
Brand.net and Quaker Reveal Media Engagement and Activation Strategies for the ‘SoLoMo’ Mom SAN FRANCISCO, June 6, 2013 /PRNewswire/ — Brand.net, a Valassis (NYSE: VCI) Digital Company, …

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In Content Mgmt, Cross Channel

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

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In Channel Integration, Marketing

June 2, 2013




Social and Gamification in Retail: A Recipe for Tremendous Growth

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands. According to a recent report by Gartner analyst Brian Burke, 50% of companies involved in …

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In Content Mgmt, Ecommerce

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