Vista Equity Simultaneously Buys MarketLive and Shopatron

| MCM Staff

Vista Equity Partners did some pre-Thanksgiving shopping: On Nov. 25, the private equity firm acquired both MarketLive Inc. and Shopatron. Here’s how Vista Equity envisions integrating Marketlive with Shopatron.

GoECart

| Jasmine Brown

Sitecore is the global leader in customer experience management software committed to helping marketers own every customer experience.

Editor’s Notebook: Black Friday and the Parkin’ is Easy

| Tim Parry

Managing Editor Tim Parry never thought he’d go to one mall and one shopping center with a major discount store on Black Friday and not have to deal with horrific traffic, angry mobs, and find a parking spot. Here’s more about Tim’s omnichannel Black Friday.