Are You Ready for Black Friday?

| Chester Ritchie

With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.

5 Ways Retailers Can Reach Gen Z

| Samara Anderson

Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.

Black Friday is a Mobile Commerce Holiday

| Kurt Heinemann

With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.

Achieving Profitable Fulfillment: 5 Questions to Consider

| Amitabh Kumar

What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.

Week in Review: Is Black Friday’s Demise Over Exaggerated?

| MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions

| Stephanie Capretto

What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.

5 Ecommerce Trends That Will Be Game Changers in 2016

| Tara Sporrer

Ecommerce sales continue to grow, generating over $300 billion in the U.S. alone this year. Yet ecommerce still remains a small percent of overall retail sales at approx. 10%. So what can multichannel and ecommerce retailers do to increase their online sales?

2015 Retail Trends Every Marketer Should Know

| Daniela Forte

By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.