January 13, 2014




Microsoft Extends Leadership in End-to-End Customer Interactions and Omnichannel Operations

Microsoft All In For Retail; Extends Leadership In End-to-End Customer Interactions And Omni-Channel Operations (via PR Newswire)
Microsoft Dynamics introduces advanced end-to-end capabilities for omni-channel retailing and supply-chain management; announces alliances with industry leaders Vantiv, Sitecore and an expanded relationship …

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In eCommerce, Operations & Fulfillment

iStock_000004554966XSmall

January 9, 2014




Shoppers Have Great Expectations with Omnichannel Commerce

Shoppers today expect and demand a streamlined experience and are expecting an easy access to information and integrated online and in-store tools, according to Baynote’s 4th Annual Holiday Online Shopping Survey.

According to the survey, 74% of shoppers cite finding …

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In Ecommerce, Must Reads

omnichannel-strategy-300

January 1, 2014




Omnichannel Retailers Stand to Win or Lose at Every Touch Point

The cardinal rule of retailing never changes: Customers punish poor performance. This has been true for as long as we’ve been buying and selling things – maybe 12,000 years or more. In one sense, nothing’s changed since that Sardinian farmer …

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In Must Reads, Omnichannel

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

Sleepys-300

August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

staples-logo-300

August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

Warehouse/Distribution Center, warehouse, distribution center, RFID, warehouse devices, warehouse handheld devices

August 19, 2014




Is a Pop-up Distribution Center Right for You?

While pop-up retail is not new – dating back to California-based Vacant in 1999 – the concept of pop-up distribution centers is a fairly new one. Following the same idea, it involves setting up a temporary distribution center in a specific location for …

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In Fulfillment, Inventory

LegacySystems300

August 19, 2014




How to Transform Your Ecommerce Legacy Platform

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end  platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul. As technology continues to advance and omnichannel commerce grows in …

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In Ecommerce, Must Reads

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