September 4, 2014
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online …More...
August 30, 2013
We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.
We shared “Social Meowdia …More...
August 28, 2013
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….
In Social Media
August 26, 2014
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …More...
August 25, 2014
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
When reporting on …More...
March 28, 2012
Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …More...
August 20, 2013
For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …More...
August 19, 2014
Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.
But the dramatic …More...
August 18, 2014
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.