DDLovato

December 1, 2015




Demi Lovato Influences Cyber Monday Shoppers

Social media, particularly Twitter played a major role for Cyber Monday and Black Friday.  Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday.
In the past week, Nov. 24 through Nov. 30 Lovato has …

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In Marketing, Must Reads

SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

global ecommerce

November 30, 2015




3 Ways Local Retailers Can Engage Last Minute Shoppers

What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line …

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In Blog, Engagement

black-friday-300

November 28, 2015




Black Friday Roundup: Online Sales Were Up, Online Traffic Was Down

[EDITOR'S NOTE: The article was updated Monday, Nov. 30 at 12:15 p.m. EST with newly-reported information about Black Friday online traffic.]

Slowly but surely, Black Friday is becoming more of an ecommerce holiday.

Black Friday sales were up, but how high …

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In Ecommerce, News

website-ecommerce-site-down

November 27, 2015




Down Goes Neiman Marcus… Down Goes Neiman Marcus…

And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.

According to Catchpoint Systems, the Neiman Marcus website has been mostly unavailable. It has only been up intermittently, or showing an error …

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In Ecommerce, News

generation-z

November 24, 2015




5 Ways Retailers Can Reach Gen Z

Millennials, Millennials, Millennials – retailers have been bombarded with information about the large, attention-grabbing generation of shoppers. But, an even bigger generational behemoth is hot on those Millennials’ heels – and they’re doing things differently than any other generation before. Gen …

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In Blog, Marketing

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

cyber-weekend

November 23, 2015




3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday

The 2015 holiday e-commerce season is upon us, and for some leading retailers, it has already arrived: Amazon began offering Black Friday sales last Friday, November 20, a full week prior!

By now, most retailers have finalized their e-commerce site code for …

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In Blog, Ecommerce

skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

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