skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

HolidayPic-300

November 9, 2015




How Customer Feedback Can Make or Break Your Black Friday

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Embracing customer feedback to provide a consistent omnichannel experience gives retailers the edge to win big during this …

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In Blog, Engagement

FB-and-Twitter

May 9, 2013




Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …

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In Contact Center, Cross Channel

social-media

May 8, 2013




5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …

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In Amazon, B2B

cyber-monday-300-green

November 4, 2015




Don’t Be That Retailer on Cyber Monday

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

During the holiday season, retailers …

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In Blog, Ecommerce

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

HolidayPic-300

October 31, 2015




Holiday Selling Tips: Creating the One-On-One Experience

Can you make an impact this season at this late date and meet heightened expectation among shoppers for relevance and immediacy during the holidays?

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. Holiday gift guides …

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In Blog, customer experience

bill-blass-300

October 29, 2015




Bill Blass Set to Launch Globally on November 2

NEW YORK, Oct. 27, 2015 /PRNewswire/ — Established in 1970, Bill Blass led the way for American designer brands. Today, the brand is poised to re-enter the market with a thoroughly modern strategy, catering exclusively to eCommerce customers worldwide. The launch collection, designed …

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In cross-border, Global

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

customer-satisfaction-300

October 26, 2015




The Top 6 Innovations in Online Customer Experience

Customer experience is the new frontier of business differentiation. Eighty-nine percent predict that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service. A variety of factors influence a customers’ …

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