SephoraClausCropped

October 27, 2014




Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …

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In Blog, Holiday 2014

website-ecommerce-site-down

November 27, 2015




Down Goes Neiman Marcus… Down Goes Neiman Marcus…

And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.

According to Catchpoint Systems, the Neiman Marcus website has been mostly unavailable. It has only been up intermittently, or showing an error …

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In Ecommerce, News

social-media

May 8, 2013




5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …

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In Amazon, B2B

generation-z

November 24, 2015




5 Ways Retailers Can Reach Gen Z

Millennials, Millennials, Millennials – retailers have been bombarded with information about the large, attention-grabbing generation of shoppers. But, an even bigger generational behemoth is hot on those Millennials’ heels – and they’re doing things differently than any other generation before. Gen …

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In Blog, Marketing

cyber-weekend

November 23, 2015




3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday

The 2015 holiday e-commerce season is upon us, and for some leading retailers, it has already arrived: Amazon began offering Black Friday sales last Friday, November 20, a full week prior!

By now, most retailers have finalized their e-commerce site code for …

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In Blog, Ecommerce

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

Millennials-300

November 18, 2015




How Retailers Need to Adapt to Millennial Shoppers

Millennials are driving a new era of demand for digital performance excellence.  Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is …

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In customer experience, Ecommerce

skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

5-300

November 16, 2015




5 Tips for Ecommerce Success this Holiday Season

The big holidays are just around the corner for us. It’s that time of year that those who work in online retail and ecommerce management both love and hate in equal measure, but when you get it right, it’…

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In Blog, Ecommerce

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

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