skechers-300-200

May 28, 2015




Skechers Increases Conversions with New Social Q&A Tool

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website.

The goal: Giving customers the most relevant and timely product information …

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In Ecommerce, Must Reads

free_shipping_300

November 10, 2015




Free Trumps Speed for Holiday Shipping Policies

Consumers expect to hear knocks on their door from delivery services well into the holiday week and for no cost at all, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.

Furthermore, the ubiquity of …

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In Must Reads, Operations & Fulfillment

ratings-and-reviews

November 10, 2015




Why Ratings, Reviews and User-Generated Content Drives Customer Loyalty

Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have.
Ratings and reviews help drive traffic to the website, increase conversion rates, and provide retailers an inside look at …

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In Ecommerce, executive summary

HolidayPic-300

November 9, 2015




How Customer Feedback Can Make or Break Your Black Friday

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Embracing customer feedback to provide a consistent omnichannel experience gives retailers the edge to win big during this …

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In Blog, Engagement

cyber-monday-300-green

November 4, 2015




Don’t Be That Retailer on Cyber Monday

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

During the holiday season, retailers …

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In Blog, Ecommerce

10_years_ecommerce_300

April 17, 2013




B2B Marketers Need to Step Up Their Social Media Game

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social …

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In B2B, Ecommerce

HolidayPic-300

October 31, 2015




Holiday Selling Tips: Creating the One-On-One Experience

Can you make an impact this season at this late date and meet heightened expectation among shoppers for relevance and immediacy during the holidays?

Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. Holiday gift guides …

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In Blog, customer experience

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

bill-blass-300

October 29, 2015




Bill Blass Set to Launch Globally on November 2

NEW YORK, Oct. 27, 2015 /PRNewswire/ — Established in 1970, Bill Blass led the way for American designer brands. Today, the brand is poised to re-enter the market with a thoroughly modern strategy, catering exclusively to eCommerce customers worldwide. The launch collection, designed …

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In cross-border, Global

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

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