KenshooCropped

October 15, 2014




Search, Social Campaigns Show Strong Efficiency Rates

Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns.   Social and ad spend on Facebook continued …

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In Infographics

social-media-icons-ipad-300

March 17, 2014




How to Master the Art of Social Commerce

The world of commerce produces an endless cycle of change and progress that forces companies to keep up or risk being left behind. At first having a brick-and-mortar store was enough to attract customers and generate profits, but as sales …

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In Marketing, Social

big-data-300

March 2, 2015




Marketers Say They Don’t Collect Enough Customer Data

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

The Infogroup report, “Big Data’s Big Payday,” reveals …

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In big data, Must Reads

blue-and-black-or-white-and-gold-300

February 27, 2015




Blue and Black or White and Gold? What Does it Mean for Retailers?

[caption id="attachment_62425" align="alignright" width="300"] From swiked.tumblr.com via wired.com.[/caption]

The interwebs exploded yesterday, mainly because about 75% of the world wide web thinks that darn dress is white and gold. And they are wrong. It’s blue …

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In Blog, customer experience

October 31, 2012




Selling Through Social Media to Close More Leads

Selling Through Social Media to Close More Leads InsideView
More Infographics

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In B2B, Infographics

cloud-based-technology-300

February 22, 2015




Cool New Technology Showcased at eTail West

The exhibit hall, or “Solutions Zone” as it was called at eTail West, was buzzing with activity.

Sure, there were things like mimosa breaks and Xbox tournaments to lure eTail West attendees into the Solutions Zone. But attendees also made …

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In Blog, cross-border

October 18, 2012




6 Social Media Tips for B2B Merchants

Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
Social networks such as …

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In B2B, Social Media

mac-ipad-iphone-multichannel-300-yslider

February 18, 2015




Driving Brand Loyalty in a Multichannel World

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

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In Blog, Must Reads

October 2, 2012




Social Media Stats Behind the Fastest Growing Retailers

Click here to enlarge This infographic is brought to you by ExactTarget, a leader in
social media marketing.

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In Ecommerce, Infographics

canada-flag-button-300

February 5, 2015




Canada Consumers Identified as a Top Target for U.S. Retailers

U.S. retailers seeking to grow business with online shoppers across country borders should look to Canada, according to a report from Borderfree, a cross-border ecommerce solutions provider.

Canada scored five out of five possible “shopping carts” on the Borderfree …

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In cross-border, Global

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