social-media-icons-ipad-300

May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

social-media-icons-ipad-300

May 21, 2013




Getting Social with Customer Service

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices, according to a …

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In Contact Center, Ecommerce

social-media-icons-ipad-300

April 5, 2013




Proactive Thinking With Social CRM

Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.  This Social CRM By Numbers …

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In CRM, Infographics

ratings-and-reviews

March 27, 2013




Leveraging the Power of Social Proof

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online. There’s no denying that social proof is a powerful marketing too.

Realizing the impact social proof …

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In Ecommerce, Email

October 17, 2012




September 20, 2012




Social Networks Turning Into Ecommerce Marketplaces

Today, people are hanging out in social networks such as Facebook. The new social media stats for 2012, according to the social strategist Cara Pring on her blog The Social Skinny some of the new social media stats for 2012 sites get 137.6 …

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In Catalog, eBay

April 20, 2012




Social Video Marketing is Bigger Than the Sum of its Parts

For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the …

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In Social Media, Video

April 16, 2012




How to Make Email Marketing Mobile and Social

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile …

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In Catalog

April 14, 2012




Why Social Commerce Has Failed, and What Can Make It Work

Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve.

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In Social Media

February 26, 2012




Get Social with Multichannel Merchant

TWITTER:
Multichannel Merchant Operations + Fulfillment Tim Parry, Senior Content Manager Jim Tierney, senior writer

LINKEDIN:

Multichannel Merchant Operations + Fulfillment Ellen Shannon, Publisher/Chief Content Director Tim Parry, Senior Content Manager Jim Tierney, senior writer

FACEBOOK:

Multichannel Merchant

YOUTUBE:

Multichannel Merchant

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