wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

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In Ecommerce, Mobile

operations-summit-2014-300

April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

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In Operations Summit 2014

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May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

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May 21, 2013




Getting Social with Customer Service

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices, according to a …

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In Contact Center, Ecommerce

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April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

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In Channel Integration, Marketing

mobile-barcode-scanning-300

April 19, 2014




Mobile is the Anchor of Omnichannel Retailing

The new paradigm of omnichannel retailing has pushed businesses in all retail sectors toward a completely new way of conducting business. Customers and brands now interact anytime and everywhere: mobile browsers, mobile apps, social media networks, PCs, tablets, smartphones, email, …

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In Mobile, Must Reads

smartphones-300

April 19, 2014




4 Steps to Make the Most of your Mobile Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers.

Mobile devices are now officially …

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In Ecommerce, Marketing

MCM-OUTLOOK-2014-logo-print-300-200

April 16, 2014




The Contact Center Is Your Customer Service Gateway

Quite possibly, your contact center is your company’s unsung hero.

How are ecommerce and omnichannel merchants treating their contact centers? Here’s a snapshot look at Multichannel Merchant’s MCM Outlook 2014 survey, which was fielded from Feb. 10 to March 10 …

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In Contact Center, MCM Outlook 2014

operations-summit-2014-300

April 14, 2014




Operations Executives Cope With Growing Complexity

As they get ready for Multichannel Merchant’s 2014 Operations Summit, taking place at the J.W. Marriott in Indianapolis April 22-24, one thing merchants and vendors agree upon is that direct-to-customer operations have become more complex, and important, than ever …

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In Operations Summit 2014

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