TwitterBuyButton

September 9, 2014




Retail Experts Skeptical about Twitter’s Buy Button

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform. But retail experts who recently spoke with Multichannel Merchant say they are skeptical about …

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In Ecommerce, Mobile

hashtag-300

September 8, 2014




5 Ways Hashtags Build Marketing Muscle

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially rejected the idea saying, “These things are for …

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In Channel Integration, Marketing

GlobalFlags300

September 4, 2014




Luxury Brands Yet to Fully Embrace Global Ecommerce

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com.   As a result, growing luxury ecommerce revenues have gone to online …

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In Ecommerce, Ecommerce

Social_Media_Explained-300

August 30, 2013




That’s Cute: Social Meowdia Explained

We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.

We shared “Social Meowdia …

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In Infographics

social-media-icons-ipad-300

August 28, 2013




Get Social with the Multichannel Merchant Editors

Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.

Google+
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….

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In Social Media

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

March 28, 2012




Survey: Socially-conscious Consumers Consult Social Media

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …

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In Channel Integration, Cross Channel

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

how-social-is-ecommerce-300

April 1, 2014




How Social is Ecommerce?

SocialAnnex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
[Click to enlarge]

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In Ecommerce, Infographics

social-media

August 20, 2013




3 Reasons Why You Need to Get Social in the Contact Center

For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …

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In Contact Center, Cross Channel

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