June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

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In Channel Integration, Marketing

June 2, 2013




Social and Gamification in Retail: A Recipe for Tremendous Growth

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands. According to a recent report by Gartner analyst Brian Burke, 50% of companies involved in …

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In Content Mgmt, Ecommerce

May 9, 2014




Why Not Pinterest?

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up …

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In Blog, Branding

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

social-media-icons-ipad-300

May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

social-media-icons-ipad-300

May 21, 2013




Getting Social with Customer Service

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices, according to a …

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In Contact Center, Ecommerce

wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

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In Ecommerce, Mobile

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April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

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In Operations Summit 2014

seamless-integration-300

April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

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In Channel Integration, Marketing

mobile-barcode-scanning-300

April 19, 2014




Mobile is the Anchor of Omnichannel Retailing

The new paradigm of omnichannel retailing has pushed businesses in all retail sectors toward a completely new way of conducting business. Customers and brands now interact anytime and everywhere: mobile browsers, mobile apps, social media networks, PCs, tablets, smartphones, email, …

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In Mobile, Must Reads

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