April 5, 2013
Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com. This Social CRM By Numbers …More...
March 27, 2013
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online. There’s no denying that social proof is a powerful marketing too.
Realizing the impact social proof …More...
September 20, 2012
Today, people are hanging out in social networks such as Facebook. The new social media stats for 2012, according to the social strategist Cara Pring on her blog The Social Skinny some of the new social media stats for 2012 sites get 137.6 …More...
April 20, 2012
For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the …More...
April 16, 2012
Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile …More...
April 14, 2012
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce’s early stumbles don’t mean that the concept is completely broken. It just needs to evolve.
In Social Media
February 26, 2012
Multichannel Merchant Operations + Fulfillment Tim Parry, Senior Content Manager Jim Tierney, senior writer
Multichannel Merchant Operations + Fulfillment Ellen Shannon, Publisher/Chief Content Director Tim Parry, Senior Content Manager Jim Tierney, senior writer
January 30, 2012
Mobile commerce and social networks will continue to gain steam for merchants in 2012, and a key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging. Neglect in any of …More...
In Social Media
January 25, 2012
>First, it’s important to believe to your core that Facebook will be the pivotal platform for consumer-to-consumer sharing, significantly increasing referral traffic for all who believe and act. Why? Because in addition to its billion-ish user base, Facebook is …More...