July 27, 2014
It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …More...
August 28, 2013
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….
In Social Media
May 8, 2012
As more companies incorporate social media into their customer support strategy, implementation managers should consider the following advice to determine the type of customer care strategy they can successfully execute in their contact center.
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August 20, 2013
For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …More...
July 22, 2014
While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …More...
July 22, 2014
Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.
According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …More...
July 17, 2014
Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.
But should Aeropostale, Lululemon …More...
August 6, 2013
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).
But how did The Children’s …More...
July 30, 2013
What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:
Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …More...
March 28, 2012
Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …More...