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February 27, 2014




JCPenney Makes a Commitment to Omnichannel

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track.

And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce …

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In Ecommerce, Marketing

Macys, Bloomingdales, West Coast ports, West Coast ports labor issues, omnichannel, omnichannel strategy, omnichannel execution, omnichannel fulfillment, retail, retail stores, ecommerce

February 26, 2014




Macy’s Addresses Omnichannel and Same-day Delivery

While the fourth quarter  showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

“…

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In Cross Channel, Ecommerce

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February 23, 2014




5 Tips for Omnichannel Success

A recent study conducted by the CMO Club and Visual IQ highlighted the challenges CMO’s are facing as they try to embrace omni-channel analysis of their marketing and branding initiatives.

The results were not surprising. Some 85% of CMOs say …

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In Must Reads, Omnichannel

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November 5, 2014




Alex and Ani Sees Significant Lift in Email Revenue

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails, according to a case study.

Alex and Ani partnered with omnichannel personalization and marketing platform provider …

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In Ecommerce, Email

Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

February 21, 2014




The Key to Omnichannel Success: A Strong Logistics Strategy

There are a lot of factors that determine success in the omnichannel marketplace. But retailers are discovering that their logistics and fulfillment operations are consuming a larger share of the oxygen in omnichannel conversations than ever before.

According to a …

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In Inventory, Must Reads

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February 19, 2014




How Nicole Miller Built its Omnichannel Strategy

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all …

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In Omnichannel, tip-sheet

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February 19, 2014




Optimize Omnichannel Engagement with Actionable Consumer Insights

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In …

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In Blog, Must Reads

February 18, 2014




Marketers Report on Omnichannel Strategies

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand:

How linking to consumer identifiers lets …

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In Whitepaper

February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

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October 31, 2014




Cross-Channel Marketing Success: 5 Steps to Successful Social Listening

In today’s multichannel marketplace, consumers choose their time and place to research and buy. They continuously change their buying habits, and they have no tolerance for brands that do not deliver what they want, when they want it, wherever …

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In Blog, Marketing

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