February 28, 2012




How Social Media Transformed Speck Products

Speck Products, which designs and sells premium form-fit protective cases for digital devices, wanted to boost its online sales and create a constant two-way dialogue with customers forming a sense of brand community.
So Speck hired Resource Interactive last May …

More...

In Ecommerce, Social Media

MichaelMoore-300

June 6, 2014




Moosejaw CIO Talks Tech Challenges, Priorities & Opportunities

Michael Moore, CIO, of Moosejaw Mountaineering, recently shared some of his thoughts and initiatives. While Moosejaw is a unique company, they share many of the same challenges and opportunities as other retailers. He finds himself, like most CIOs, working with …

More...

In Must Reads

ArtistBePic

June 2, 2014




ArtistBe.com Puts Artists Front and Center with Redesign

ArtistBe.com launched a redesign of its website earlier this month.  ArtistBe.com is a social commerce site for artists and art connoisseurs.

According to Amitai Sasson,  VP of Marketing and Development for overstockArt.com,  the parent company of ArtistBe….

More...

In Branding, Ecommerce

Alibaba, 11 Main, ebay, eBay Marketplace, Amazon, Amazon.com, Rakuten, Buy.com, ecommerce, ecommerce platforms, Marketplaces, Global Commerce, China

May 29, 2014




Coming to America: Alibaba’s 11 Main Looks to Disrupt U.S. Marketplace

As Chinese ecommerce giant Alibaba’s new 11 Main online marketplace gears up for its U.S. assault by wooing merchants, the company is looking to take away share from market leaders Amazon.com and eBay by adopting a more disruptive …

More...

In Ecommerce, Global

WetSeal300

May 28, 2014




Wet Seal’s Ecommerce Sales Rise 8.4%

Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%, according to its first quarter financial results.

John Goodman, CEO of Wet Seal, Inc., said Wet …

More...

In Ecommerce, Mobile

FB-and-Twitter

June 6, 2013




The Social, Local, and Mobile Mom

‘Social, Local, Mobile’ Changes the way Moms Interact with Brands (via PR Newswire)
Brand.net and Quaker Reveal Media Engagement and Activation Strategies for the ‘SoLoMo’ Mom SAN FRANCISCO, June 6, 2013 /PRNewswire/ — Brand.net, a Valassis (NYSE: VCI) Digital Company, …

More...

In Content Mgmt, Cross Channel

June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

More...

In Channel Integration, Marketing

June 2, 2013




Social and Gamification in Retail: A Recipe for Tremendous Growth

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands. According to a recent report by Gartner analyst Brian Burke, 50% of companies involved in …

More...

In Content Mgmt, Ecommerce

marketplaces amazon ebay mobile apps icon

May 23, 2014




A 5-step Guide to Winning with Marketplaces

Marketplaces like Amazon and eBay have become an essential part of running an e-commerce business. But like so many things, they come with their pros and cons.

Pro: You gain greater visibility for your business and products.

Con: Your pricing …

More...

In Marketing, Marketplaces

  1. 1
  2. ...
  3. 11
  4. 12
  5. 13
  6. 14
  7. 15
  8. 16
  9. 17
  10. ...
  11. 254