June 30, 2014
How mature is your social customer service operation?
A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.
Forrester found that companies using dedicated social customer service tools owned by the contact center – …More...
July 30, 2014
In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …More...
August 16, 2014
Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.
Palnitkar and Ahlenius said retailers can unlock the latent power of social …More...
August 28, 2008
On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out–perfectly timed with the beginning of the holiday shopping season, and full of social media marketing tactics. But Apple showed how being quick on …More...
July 24, 2008
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates–advocates who sell your product for you. And in …
July 1, 2008
Don’t get us wrong, we’re not saying that consumers can’t think for themselves. But they do influence each other when they decide who to shop from and what to buy.
Digital behavior has caught up with offline behavior. Consumers now …
June 1, 2008
March 22, 2011
When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the 19th-century brands, both owned by Carter’s, are hip to 21st-century social media.
Maybe that’s because the two brands are infants …
March 8, 2011
The intent of my “Social Skills” column is to analyze how merchants are performing in the various social media channels. Just one column in, I got railroaded by the biggest social media phenomenon of 2011.
That would be Charlie Sheen. He’s …
In Social Media
February 22, 2011