October 20, 2014
Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.
On one extreme, retail brands fake blunders to stir up controversy and get attention. Urban Outfitters …More...
October 20, 2014
ON DEMAND WEBINAR
Naughty to Nice: How to Prepare for Holiday Email Issues
Tips for boosting the effectiveness of your holiday email campaign
As a retailer, you know you need to push your email marketing to the limits during the …
March 28, 2012
Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …More...
October 14, 2014
As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …More...
March 8, 2012
Solving Google’s algorithmic puzzle is harder than ever, making search engine optimization a full-time occupation; companies are hiring crack programmers just to stay on top of the search rankings.
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML …
October 6, 2014
Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.
“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …More...
February 28, 2012
Speck Products, which designs and sells premium form-fit protective cases for digital devices, wanted to boost its online sales and create a constant two-way dialogue with customers forming a sense of brand community.
So Speck hired Resource Interactive last May …
August 30, 2013
We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.
We shared “Social Meowdia …More...
September 30, 2014
If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …More...
August 28, 2013
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….
In Social Media