wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

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In Ecommerce, Mobile

operations-summit-2014-300

April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

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In Operations Summit 2014

seamless-integration-300

April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

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In Channel Integration, Marketing

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

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In Social Media

mobile-barcode-scanning-300

April 19, 2014




Mobile is the Anchor of Omnichannel Retailing

The new paradigm of omnichannel retailing has pushed businesses in all retail sectors toward a completely new way of conducting business. Customers and brands now interact anytime and everywhere: mobile browsers, mobile apps, social media networks, PCs, tablets, smartphones, email, …

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In Mobile, Must Reads

smartphones-300

April 19, 2014




4 Steps to Make the Most of your Mobile Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers.

Mobile devices are now officially …

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In Ecommerce, Marketing

December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

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In Catalog, Channel Integration

MCM-OUTLOOK-2014-logo-print-300-200

April 16, 2014




The Contact Center Is Your Customer Service Gateway

Quite possibly, your contact center is your company’s unsung hero.

How are ecommerce and omnichannel merchants treating their contact centers? Here’s a snapshot look at Multichannel Merchant’s MCM Outlook 2014 survey, which was fielded from Feb. 10 to March 10 …

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In Contact Center, MCM Outlook 2014

social-media-icons-ipad-300

November 28, 2013




Walmart, Amazon and Nordstrom Dominate Social Word of Mouth

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth in the Race for Black Friday (via PR Newswire)
1 in 5 Social Posts Amplified by Shoppers Come From Walmart NEW YORK, Nov. 27, 2013 /PRNewswire/ – …

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In Cyber Weekend 2013, Social

November 26, 2013




9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social …

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