add-to-cart-tablet-300

May 14, 2014




4 Ways to Keep Customers’ Shopping Carts Full through Checkout

As a customer, you can probably think of a slew of reasons to back out of an online purchase: maybe shipping costs were higher than you thought, the checkout process was confusing, or you got distracted and never finished the …

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In Ecommerce, Must Reads

hhgreggsitepic

May 14, 2014




Hhgregg Aligns Itself with New Branding Purpose

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

According to Julie Lyle, chief marketing officer for hhgregg,  the overall goal for hhgregg is to fill …

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In Must Reads

May 9, 2014




Why Not Pinterest?

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up …

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In Blog, Branding

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May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

social-media-icons-ipad-300

May 21, 2013




Getting Social with Customer Service

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices, according to a …

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In Contact Center, Ecommerce

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

wearable-technology-google-glass-650

April 29, 2014




How Augmented Reality Will Impact Consumers

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become …

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In Ecommerce, Mobile

operations-summit-2014-300

April 29, 2014




Operations Execs Discuss Holiday 2014 Plans And More

Operations Summit took place at the JW Marriott in Indianapolis last week, with over 600 people in attendance.

The keynote panel, moderated by industry veteran Bill Kuipers of Spaide, Kuipers & Company, included senior operations executives from NewEgg, OSP Group (formerly Redcats), …

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In Operations Summit 2014

seamless-integration-300

April 28, 2014




Why You Need Seamless Integration Through Each Retail Channel

Since the first online transaction occurred in 1994, ecommerce has continued a forward moving trajectory marked by steady and constant improvement.  With a seemingly endless supply of emerging sales channels, retailers that limit themselves to a single point of sale are …

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In Channel Integration, Marketing

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

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In Social Media

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