April 14, 2014




“It’s Hard” Sums Up the Role of Operations

“It’s Hard” was a song by “The Who,” and many of us are singing that tune when it comes to the complexities of operations in our present day omnichannel global ecommerce industry.

While business is growing, meeting the growing …

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In Operations Summit 2014

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November 28, 2013




Walmart, Amazon and Nordstrom Dominate Social Word of Mouth

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth in the Race for Black Friday (via PR Newswire)
1 in 5 Social Posts Amplified by Shoppers Come From Walmart NEW YORK, Nov. 27, 2013 /PRNewswire/ – …

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In Cyber Weekend 2013, Social

November 26, 2013




9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social …

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In Whitepaper

November 26, 2013




Get a Real ROI from Social in 5 Steps

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI …

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In Whitepaper

December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

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In Catalog, Channel Integration

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

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In Social Media

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November 18, 2013




How Do Social Login & Sharing Affect Ecommerce?

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement …

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In eCommerce, Infographics

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April 5, 2013




Proactive Thinking With Social CRM

Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.  This Social CRM By Numbers …

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In CRM, Infographics

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March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

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In Analytics, Lists & Data - Buisness

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