February 26, 2012




Get Social with Multichannel Merchant

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Multichannel Merchant Operations + Fulfillment Tim Parry, Senior Content Manager Jim Tierney, senior writer

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Multichannel Merchant Operations + Fulfillment Ellen Shannon, Publisher/Chief Content Director Tim Parry, Senior Content Manager Jim Tierney, senior writer

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In Uncategorized

January 30, 2012




Social and Mobile Channels Will Evolve in 2012

Mobile commerce and social networks will continue to gain steam for merchants in 2012, and a key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging. Neglect in any of …

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In Social Media

January 25, 2012




5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)

>First, it’s important to believe to your core that Facebook will be the pivotal platform for consumer-to-consumer sharing, significantly increasing referral traffic for all who believe and act. Why? Because in addition to its billion-ish user base, Facebook is …

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In Channel Integration, Ecommerce

October 30, 2011




Study: Men More Likely to do Social Shopping

Men are more likely than women to conduct five of six social shopping activities, according to the 2011 Social Shopping Study conducted by ROI Research for performance marketing agency Performics.
Contradicting commonly held beliefs about gender and social behaviors, the study …

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In Social Media

May 3, 2011




Retailers Increasing Mobile And Social Efforts According To Shop.org-Forrester Survey

In an effort to better serve multi-touch point, always-on, and empowered consumers, a growing number of retailers are experimenting with mobile and social initiatives – some that are paying immediate dividends, and some that are still in the speculative phase. According …

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In Ecommerce, Mobile Commerce

April 9, 2011




ShopSocially Unveils Social Commerce Suite for Retailers and Reveals Key Stats

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–ShopSocially today announced the general availability of its social commerce suite “Social Connect” for online retailers and unveiled partnerships with dozens of top retailers including Sephora, CafePress, Zales, Rawlings Gear and several others. Retailers …

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In B2B, Social Media

April 7, 2011




GameStop Says “Game On” to Social Commerce

GRAPEVINE, Texas & SAN FRANCISCO–(BUSINESS WIRE)–Today, GameStop Corp. (NYSE: GME), the world’s largest multichannel video game retailer, has selected Adgregate Markets, the leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s …

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In Facebook Social Media Marketing

March 22, 2011




Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big

When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the 19th-century brands, both owned by Carter’s, are hip to 21st-century social media.
Maybe that’s because the two brands are infants …

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In Twitter Social Media Marketing

March 8, 2011




Social Skills: What Merchants Can Learn From Charlie Sheen

The intent of my “Social Skills” column is to analyze how merchants are performing in the various social media channels. Just one column in, I got railroaded by the biggest social media phenomenon of 2011.
That would be Charlie Sheen. He’s …

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In Social Media

February 22, 2011




Social Studies: Harry & David

Food gifts merchant Harry & David may be in the news right now for the wrong reasons – a change in creative from its usual award-winning work and financial difficulties that may force it into bankruptcy or worse.
But as it adapts …

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In Social Media

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