March 28, 2012




Survey: Socially-conscious Consumers Consult Social Media

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, …

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In Channel Integration, Cross Channel

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http://www.nbcmontana.com/news/childrens-place-pulls-math-shirt-after-backlash/-/14594602/21348218/-/cann8gz/-/index.html

August 6, 2013




The Children’s Place Goes Social With Apology

Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).

But how did The Children’s …

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In Ecommerce, Must Reads

christmas-holiday-mouse-gifts-santa-hat-300

July 29, 2014




How To Survive The Holiday Season: Become Your Customer’s Best Friend

As consumers cash-in on end-of-summer sales, retailers are shifting gears in preparation for the most crucial shopping period of the year – the holidays. Preparing for the holidays is not just about extending store hours and hiring extra retail staffers. Successful …

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In Holiday 2014, Must Reads

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July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

July 30, 2013




#47mysteryscrum Helps Clear Merchandise, Build Social Brand

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:

Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …

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In Blog

March 8, 2012




5 Social Media Strategies to Boost Your SEO

Solving Google’s algorithmic puzzle is harder than ever, making search engine optimization a full-time occupation; companies are hiring crack programmers just to stay on top of the search rankings.
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML …

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In Ecommerce, Search

Alibaba, alibaba group, ecommerce, Singles Day, Alipay, Taobao, Tmall, Chinese ecommerce

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

February 28, 2012




How Social Media Transformed Speck Products

Speck Products, which designs and sells premium form-fit protective cases for digital devices, wanted to boost its online sales and create a constant two-way dialogue with customers forming a sense of brand community.
So Speck hired Resource Interactive last May …

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In Ecommerce, Social Media

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July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

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