seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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In Marketing, Must Reads

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

July 3, 2014




How to Plan and Execute a Global Search Campaign

Are you a global marketer just beginning your international search and conversion planning journey, or someone who’s more established yet your campaigns aren’t delivering the way they should be?

In his session at Growing Global on Tuesday, July 16, …

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In Campaign, Global

March 8, 2012




5 Social Media Strategies to Boost Your SEO

Solving Google’s algorithmic puzzle is harder than ever, making search engine optimization a full-time occupation; companies are hiring crack programmers just to stay on top of the search rankings.
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML …

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In Ecommerce, Search

overstockart

June 26, 2014




OverstockArt.com Launches New Version of iPad Application

OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.

“The app is a natural extension for overstockArt.com as an online retailer,” said Amitai Sasson
VP Marketing & Development …

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In Mobile, Must Reads

February 28, 2012




How Social Media Transformed Speck Products

Speck Products, which designs and sells premium form-fit protective cases for digital devices, wanted to boost its online sales and create a constant two-way dialogue with customers forming a sense of brand community.
So Speck hired Resource Interactive last May …

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In Ecommerce, Social Media

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

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In Amazon, Analytics

Amazon, distribution center, Falken Tire Corp., FedEx, FedEx Ground, fulfillment center, LA Auto Gear, Warehouse/Distribution Center

June 13, 2014




GNC Executive: Work Closer with Carriers to Avoid Holiday Shipping Issues in 2014

In order to avoid a repeat of the disastrous 2013 holiday season, retailers attending IRCE 2014 were told to be more proactive in communicating with carriers, start planning now, spread shipments around to multiple carriers and have contingency plans in place.

“Brands …

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In Fulfillment, Global

June 12, 2014




Olapic Announces Launch of Photorank at IRCE 2014

CHICAGO–(BUSINESS WIRE)–IRCE - Visual commerce platform, Olapic, today announced the launch of its new Photorank™ algorithm tool to help brands identify and display customer photos that have the most potential to drive conversions in an ecommerce environment.
“With …

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In IRCE 2014

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