January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

January 1, 2003




When Less Isn’t More

When times get tough, most catalogers cut back on prospecting. But happily, converting new customers isn’t the only way to increase sales. In fact, many believe that it’s far cheaper and easier to increase average order values (AOVs) than it …

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In News

January 1, 2003




Mixed Outlook for the New Year

Operations executives should expect both good and bad news in 2003, with some tough issues seemingly resolved, new challenges appearing, and the ever-present possibility of real surprises in the coming months.
WEST COAST GRINCHES FOILED
After weeks of bitter accusations from …

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In Uncategorized

January 1, 2003




Supreme Court to Rule on Victor/Victoria Case

A lawsuit pitting small adult-novelties shop Victor’s Little Secret against cataloger/retailer Victoria’s Secret made its way before the U.S. Supreme Court on Nov. 12, and the outcome will establish a standard for future trademark protection. At press time, the …

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In Uncategorized

January 1, 2003




Sign Language: 6 ways to create effective signage

When was the last time you were in a distribution facility that posted attractive and effective signs? Like most of us, you probably couldn’t think of a specific example that impressed you enough to provoke an immediate response to this …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

December 1, 2002




It Ain’t Over Till It’s Over

This fall’s West Coast port dispute has made retailers justifiably nervous about whether this supply chain link will hold for the holiday season.
For instance, baseball fans missed out on 57,000 promotional cameras for attendees at the World Series in October. …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

November 25, 2002




West Coast dockworkers, shippers reach tentative agreement

Good news for marketers: The West Coast dock workers and The Pacific Maritime Association (PMA) reached a tentative six-year contract agreement on Nov. 24. The agreement, if ratified, will end the labor dispute that closed the West Coast ports for 10 days …

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In News

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