March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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In International, News

March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

February 1, 2000




Are catalogs missing out on Scandinavia?

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population, with a per capita gross domestic product of $28,282, according to United Nations statistics.
Compare this figure to …

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In News

January 1, 2000




MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush

Are catalogers failing to stake their claim?
Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would ever buy a sofa through the mail. Now consumers are snapping up sizable home hard …

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In News

January 1, 2000




DIGITAL LEADERS

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress to the printing press. In this first feature, we look at four catalogers we …

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In News

January 1, 2000




ONLINE MARKETING: BATTLE FOR E-DOMINION

Diverse arsenal helps catalogers take on the `dot-coms’
When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over the virtual-only marketers. After all, catalogers had established brands, and fulfillment and customer service capabilities and …

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In News

November 1, 1999




PHOTOGRAPHY: Lifestyle vs. product shots

When should I use lifestyle photography rather than product photography?
Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something different to everyone you ask. To some it means showing lots of environment; others think it means …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




the promise of digital wallets

Will improved digital wallets win over shoppers and boost online sales?
Getting customers to come to your Website is hard enough; getting them to complete a purchase is another struggle entirely. According to market research firm Jupiter Communications, 27% of consumers …

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In Uncategorized

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

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