July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

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In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




YOUR NEW FINANCIAL PLAN

A detailed profit and loss statement for each channel – and for each store location and catalog title – gives you the best handle on resource allocation and employee responsibilities
The print catalog landscape is quickly changing to incorporate new …

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In Uncategorized

July 1, 2000




LIST ROUNDTABLE: Time to pay brokers differently?

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever pay commissions of less than 20% (once the standard compensation) on their list orders – but at the same …

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In News

July 1, 2000




EXCHANGES: Sharing less with their rivals

Some exchange less because fewer competitive lists are available
Are catalogers becoming reluctant to share names with their competitors? Opinions of sources are somewhat mixed, but the Catalog Age Benchmark 2000 Report on Lists (see June issue, page 63) indicates that the …

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In News

June 1, 2000




Slipcover maker turns mailer

Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover products through its catalog and Website.
In 1997, Sure Fit launched its first mail order catalog (Slipcovers by Mail, circulation 10,000), and its …

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In Uncategorized

June 1, 2000




CIRCULATION PLANS: Holiday Bravery

Holiday mailings will rise – but not to beat the rate hike
Indicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that respondents to the Benchmark 2000 survey on lists plan large circulation increases this year …

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In News

June 1, 2000




The 10 BEST Catalog Covers

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important, got us inside the catalog and made us place an order.
(Note: …

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In Email, News

June 1, 2000




`What exactly is online procurement, and how can my business benefit?’

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services, from office supplies and Web design tools to chemicals and electronic components. Online procurement generally falls …

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In Marketplaces

June 1, 2000




DIVESTITURES: F&G selling two units

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and its $55 million gift division.
The Peoria, IL-based company’s children’s division includes the Learn and Play, HearthSong and Magic Cabin …

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In News

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