January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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In News

January 1, 2001




short takes

Steppin’ Out You can never be too rich or too thin – or, it seems, outsource too much. For those who believed the fad would pass, a new report, “Outsourcing Index 2000,” provides ample food for second thought. Outsourcing is growing …

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In Uncategorized

January 1, 2001




TOP OF THE HEAP

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom expertise in DTC fulfillment
Being a dot.com may no longer have the cachet it used to, but …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

January 1, 2001




It’s Official: New Postal Rates in Effect Jan. 7

“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission (PRC). The new rates take effect Jan. 7.
The PRC-recommended rates call for a reduction …

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In News

January 1, 2001




Taming the Beast

International logistics for direct-to-customer businesses – boosted by the popularity of the Internet – adds many variables and serious risks to inter-country distribution and sourcing. The good news is that with careful risk management and preparation, any company can navigate …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




Executive Greetings Welcomes Acquisitions

The b-to-b cataloger has capital to spend but is having a tough time finding companies to buy
The $110 million Executive Greetings, which produces 20 titles, mailed 72 million books in 1999.
Acquired in September 1999 by buyout firms San Francisco-based Behrman Capital and New …

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In News

May 18, 2001




Lands’ End on the Block?

Dodgeville, WI—Rumors are swirling that $1.51 billion apparel cataloger Lands’ End may be up for sale. A report in the May 28 issue of “BusinessWeek” magazine quotes an unnamed source as saying that founder/chairman Gary Comer, who controls 55% of the …

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In News

May 1, 2001




Executive Forum: Integration Is Not a Four-Letter Word

In the mid-1990s, Wall Street rewarded small companies that had a vision to become big companies within fragmented industries, a concept that was often referred to as a company roll-up. The idea was to become the industry leader by …

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In News

May 1, 2001




Maximizing Models

As marketers, we may be tempted to think that technology can solve all of our marketing problems — practically to the point of doing our thinking for us. And considering how sophisticated today’s predictive and descriptive models are, it’s easy to …

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In News

May 1, 2001




CUSTOMER CARE: Getting with the (Loyalty) Program

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s survival. Fortunately, catalogers have myriad ways to do so.
Cathy Halligan, director …

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In CRM, News

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