August 1, 2004




listings

NEW LISTS
CRAFTS AMERICANA MASTERFILE
The parent company of the Connecting Threads, Artist’s Club, and Knit Picks crafts catalogs, Crafts Americana has 150,000 12-month buyers on its masterfile. Customers have an average age of 50 and an average income of $50,000; they spend …

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In News

August 1, 2004




DMA Names Greco President/CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/ CEO. He replaces Bob Wientzen, who left the New York-based organization at the end of June.
Greco has no background in the catalog business, although he did hold several …

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In News

July 1, 2004




listings

NEW LISTS
BBC BRITANNIA
More than 50,000 12-month buyers are on the BBC Britannia masterfile, the result of a merger of the BBC America Shop and Britannia video and gift catalogs. Customers spent an average of $77 an order on videos of …

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In News

July 1, 2004




The Psychic Mailman

Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes with more than 100 offers, poised to ring the doorbell only at the moment buyers …

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In Uncategorized

July 1, 2004




Deluxe Returns to Catalogs with NEBS Acquisition

Deluxe Corp. exited the catalog industry when it sold its Current and Paper Direct titles to Taylor Corp. in 1998. Deluxe was going to focus on offering financial services, such as electronic payments.
But the Shoreview, MN-based checks marketer has changed …

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In News

June 30, 2004




French Parent Changing Brylane Corporate Moniker

Redcats, the Paris-based the catalog/home shopping division of Pinault-Printemps-Redoute (PPR), which has owned New York-based multititle cataloger Brylane since 1998, on June 28 announced that it would change Brylane’s corporate name to Redcats USA.
The name change won’t affect …

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In News

May 2, 2003




Live from the FTC Spam Forum: Blacklists Defend Their Methods

(Direct Newsline) With the memory still fresh of an e-mail blacklist company being served with legal papers, three blacklist executives were run through the gauntlet yesterday at the Federal Trade Commission Spam Forum.
“Blacklists stop legitimate e-mail that people have …

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In News

May 1, 2003




Chapin Co. Makes Direct Push

A manufacturer of outerwear for outdoor enthusiasts, The Chapin Co. is no longer content to sell solely to retailers. The Wayzata, MN-based company is setting its sail for the catalog industry, says president Ken Tarter. But several of Chapin’s retail …

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In News

May 1, 2003




Catalog Legislation: Greetings from Washington!

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) — there’s a lot of new and pending legislation on all of these topics that could dramatically alter the way you conduct business. So in this inaugural column, I’ll …

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In News

May 1, 2003




Operations and Fulfillment: Mailing It Over There

Somebody in your marketing department made the brilliant decision to begin mailing your catalog overseas. Now it’s your job to get the books into the hands of international customers.
How you deliver your catalogs to overseas shores depends on several …

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In News

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