May 15, 2005




The New Realities of Multichannel

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations (April issue); nearly 80% of consumers use stores, catalogs, and the Internet interchangeably (Adjoined Research Report …

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In Channel Integration

May 9, 2005




Four Rules for Keeping Your Data in Tiptop Shape

Everyone wants to know the secret of success in a highly competitive and often cluttered marketplace. According to Ray Melissa, founder/president of Rancho Santa Margarita, CA-based list and data services firm Melissa Data Corp., much of it is simply …

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In Uncategorized

May 3, 2005




Neiman Marcus Agrees to Sale; Two Investment Firms to Pay $5.1 Billion

Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A) on May 2 agreed to be acquired by Texas Pacific Group and c for $100 per share in cash, or $5.1 billion. Texas Pacific and Warburg Pincus will own an equal stake in …

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In Uncategorized

May 1, 2005




PUMP UP the VALUE

THE DAYS OF MULTICHANNEL marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers now provide multiple response mechanisms — mail, phone, store, Internet — so that customers and prospects can make purchases via …

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In Channel Integration, Marketing

May 1, 2005




Nordstrom phasing out catalogs

It’s no surprise that $7.1 billion Seattle-based cataloger/retailer Nordstrom wants to grow its retail business. What may be a surprise to some is that Nordstrom, which posted $375.3 million in direct sales last year, is ostensibly getting out of the catalog …

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In News

April 4, 2005




Five Minutes with…Chris McDonald

LIST AND DATA STRATEGIES caught up recently with Chris McDonald, executive vice president of cooperative database Abacus and data management for Broomfield, CO-based database marketing services provider DoubleClick.
LDS: What is the state of cooperative databases today? Is there too …

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In News

April 1, 2005




LISTINGS

New lists
Woolrich
A manufacturer/marketer of bedding and apparel, Woolrich has more than 102,000 12-month direct buyers. Customers, 55% of whom are women, have an average age of 51 and an average household income of $85,000.
Cost: $115/M
Selects: state, SCF, zip, gender, …

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In News

April 1, 2005




Reverse Waltz

What, you might wonder, does dancing have in common with reverse logistics? Perhaps not much at first glance, but as soon as you introduce the metaphor of dance as a partnership, it begins to be clear. Fred Astaire wowed the …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

November 1, 2001




Merchandising Roundtable: The Goods on Getting the Goods

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless of their market segment — jewelry, baking supplies, educational tools, crafts — the participants had many of the same concerns …

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In News

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