October 29, 2001




At the DMA Annual: Looking on the Bright Side

Chicago–The panelists at the kickoff session of the DMA Annual Conference’s Catalog Weekend opted to accentuate the positive. The Catalog Power Forum, held Saturday afternoon at the DMA convention here in McCormick Place, featured panelists Pamelia Hutchins, president of institutional …

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October 29, 2001




At the DMA Annual: Ross-Simons’s Secrets of Success

Chicago–”When you have a marketing role, it’s important to not just focus on marketing”: That was the theme of a presentation by Ross-Simons vice president of marketing Cindy Marshall at the DMA Annual Conference’s Catalog Weekend. Marshall’s point was …

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October 29, 2001




USPS Contracts With Mail Purifier

Washington—The U.S. Postal Service on Oct. 26 awarded a contract to The Titan Corp., a San Diego-based provider of electron beam systems designed to sanitize mail. Tital will subcontract with its SureBeam subsidiary to provide the system. One of …

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October 29, 2001




At the DMA Annual: Opening Session Waves the Red, White, and Blue

Chicago–Patriotism was the order of the day at the opening general session of the 84th Direct Marketing Association Annual Conference here at McCormick Place. Starting with a recording of “The Star-Spangled Banner” and ending with a Q&A with keynote …

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October 29, 2001




At the DMA Annual: Study Shows Web Accounts for 13% of Catalogers’ Sales

New York–If you’re one of the few catalogers that still don’t sell online, consider this: 13% of all catalog sales last year were generated via the Internet, according to the Direct Marketing Association’s State of the Catalog/Interactive Industry Report 2001, conducted …

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October 29, 2001




At the DMA Annual: A Fairytale Promotion

Chicago–As the song says, “Fairytales can come true, they can happen to you…” And for Scottsdale, AZ-based Fairytale Brownies, a promotional fairytale of sorts came true–thanks to the cataloger’s name.
The food gifts marketer participated in a joint promotion with …

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October 26, 2001




Brookstone.com Relaunched (again) for Holiday

Nashua, NH–Electronic products, housewares, and gifts cataloger Brookstone has relaunched its Website, Brookstone.com, for the 2001 holiday shopping season. The redesign is the sixth version of the online catalog since it launched in 1996.
The relaunched Brookstone.com sells more than 2,400 …

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October 26, 2001




Financial reports: Zones, Harvard Bioscience

Zones Widens Net Loss
Renton, WA–PC reseller Zones (Nasdaq: ZONS), Zones reported a net loss of $257,000 for the period ended Sept. 30, wider than the $137,000 net loss it posted last year. Total net revenue declined 29% $120.7 million in the third quarter of 2001, …

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October 26, 2001




PRC Suggests Postal Rate Case Revamp

Washington–Postal Rate Commission (PRC) vice chairman George Omas is advising that both the U.S. Postal Service and mailers rethink the postal rate case that the USPS announced on Sept. 11. In an Oct. 25 prehearing conference for the rate case, Omas …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 26, 2001




Brookstone.com Relaunched for Holiday

Nashua, NH–Electronics and gifts cataloger Brookstone has relaunched its Website, Brookstone.com, for the 2001 holiday shopping season. The redesign is the sixth version of the online catalog since it launched in 1996.
The new Brookstone.com offers multiple images for many …

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