February 1, 2005




LISTINGS

New lists
Blue Mountain Catalog
Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name file on the market. Customers have an average household income of $35,000 and an average age of …

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In News

February 1, 2005




If I were in charge

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004 Internet sales were $15.8 billion, up 29% from 2003. Clearly merchants have learned how to effectively sell online. Products are delivered, …

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In News

February 1, 2005




NEW CATALOGS

Modern Seed Modern design isn’t just for adults, believes graphic designer and mother of two Melissa Pfeiffer. That’s why Pfeiffer launched children’s decor Website Modern Seed in October 2003 and dropped the first Modern Seed print catalog this past November.
Oakland, …

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In News

February 1, 2005




Boston Proper gets the travel bug

Boca Raton, FL-based Boston Proper is venturing into new territory. The women’s apparel cataloger will mail 2.5 million copies of a 76-page travel clothing spin-off in March.
President/CEO Michael Tiernan says that Boston Proper will mail half of the catalogs …

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In News

February 1, 2005




Not for the Big Guys Only

Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate Taylor Corp. buy business products marketer Executive Greetings and consumer stationery title Colorful Images; Deluxe Corp. …

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In News

February 1, 2005




Gender Gap

For those of you who hew to the stereotype of women as über-shoppers, a recent AOL survey of 6,250 consumers offers some eye-opening facts. It reports that men browse online an average of 31 times a month, compared to 22 times for women; …

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In Uncategorized

February 1, 2005




High Season

Predicting seasonal demand is something of a performance art. First, you gaze into your crystal ball to determine which items will be hot. Then, you tiptoe across the high wire, teetering between backorders and overstocks. Traveling from initial forecast to …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

February 1, 2005




Gardening catalogs weather the seasons

Although it’s a relatively small niche market in the consumer catalog universe, the gardening segment has deep roots in the industry. Indeed, the Mailorder Gardening Association, a nonprofit organization serving mail order companies that market gardening products to consumers, recently …

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In News

February 1, 2005




Gunning for Google

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working on its own search technology to replace Yahoo!’s Inktomi engine, which had been powering …

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In News

February 1, 2005




BENCHMARK 2005 MARKETING

Thomas Jefferson declared that “information is the currency of democracy.” More recently, U.S. general Gordon Sullivan said, “Information is the currency of victory on the battlefield.” But a sizable number of catalogers don’t seem to value knowledge as money, …

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In Channel Integration, Cross Channel

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