January 1, 2001




short takes

Outsourcing takes off; systems integration lags; international expansion picks up the pace
Three’s Company What do you do when you have too much to do? Delegate, of course. The more selling channels you add, the greater the odds that you’ll …

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In Channel Integration

January 1, 2001




More Praise for Order Forms

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves more consideration than many catalog companies are willing to give it. With the prevalent use of the phone and …

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In News

January 1, 2001




Computer Solutions’ ORDER POWER!

More and more multi-channel businesses are looking for AS/400-based direct-to-customer management systems these days. Miami-based Computer Solutions Inc. (CSI) offers ORDER POWER! – and a full-featured system that supports mail order, direct response, e-commerce, and fulfillment companies, running solely …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




Unex

Introducing Span-Track by UNEX – carton flow track you just add to your new or existing pallet rack. Its conveyor-like sections have full width rollers which provide total carton support and better flow for cases weighting up to 50 lbs. per …

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In Uncategorized

December 1, 2000




THAT’S WHY IT’S CALLED THE WORLD WIDE WEB

Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days a month. That’s one of the findings of the Media Metrix (www.mediametrix.com) Multi-Country Report …

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In Email, News

December 1, 2000




Angelica spins off Life Uniform title

After failing to find a buyer, Chesterfield, MO-based business apparel manufacturer/marketer Angelica Corp. took a different tack: it introduced another catalog to its stable. In September, Angelica mailed 1 million copies of its new Life Uniform catalog.
The 32-page catalog …

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In Uncategorized

December 1, 2000




JINGLE BELLS IN CYBERSPACE

Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte & Touche (www.dc.com) in affiliation with the National Retail Federation (www.nrf.com). Given that 54% …

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In News

December 1, 2000




No more lavish list promotions

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers to test lists are passe. Instead, list companies are using more relevant special offers.
“We feel the best …

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In News

December 1, 2000




Bauer books don `leather’ jacket

Special varnish adds attention-grabbing texture to fall catalog cover
Leather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s why the company featured a leather jacket on the cover of its fall 2000 catalogs – and used …

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In News

December 1, 2000




Sizing up lists for the market

How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re a highly specialized niche marketer, before you can market your …

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In Uncategorized

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