November 1, 2003




Lists and Prospecting: Norm Thompson Reaps $700,000 in Insert Revenue

Package and catalog inserts have become a growing income stream for multititle mailer Norm Thompson Outfitters. For the fiscal year ended in July, the insert program brought in more than $700,000 in revenue, up from about $50,000 in 2000.
The Hillsboro, OR-based cataloger …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

November 1, 2003




Sales Are Growing Now What About Profits?

All but two of the 12 publicly traded consumer catalogers and cataloger/retailers tracked by Catalog Age — or 83% — boosted their second-quarter this year. That’s a sharp improvement from a year ago, when only 47% of those tracked reported increases for the quarter.

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In Lists & Data - Business-14-05-2013

November 1, 2003




Micro Warehouse: What Went Wrong?

It’s tough to say what was more surprising: that Micro Warehouse, one of the industry’s largest and oldest computer catalogers, was selling the North American portion of its business to $4.3 billion rival CDW, or that CDW was able to snap …

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In News

November 1, 2003




Moving Forward in Reverse

LAST JUNE FEDEX GROUND EXPANDED its return options for catalog and online retailers by introducing a new Consolidated Return Service. This service targets less time-sensitive returns and consolidates individual returns from multiple customers into a single return box. Catalog and …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Boxed In

Catalog Age’s inhouse stand-up comic, Mark Del Franco, does a riff about biz speak. Take the expression “out of the box”: “If everyone else is thinking outside of the box, then I want to stay inside the box — there’ll be …

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In News

November 1, 2003




The Metropolitan Museum Mails Kids’ Book

Believing that you’re never too young to appreciate art, The Metropolitan Museum of Art in late September mailed 500,000 copies of a MetKids catalog. The 32-page spin-off mailed to house file and museum members; about 25% of the mailing went to prospects. …

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In Uncategorized

November 1, 2003




A Defining Moment

This year’s annual conference of the Council of Logistics Management, held in Chicago, witnessed a milestone in the history of logistics and supply chain management when the organization issued its official definition of both fields and their relationship to each …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Sex and the City

FREEBIES LIKE RUBIK’S CUBES, T-shirts, mugs, and Godiva chocolates adorned the tables. At least ten different desserts beckoned. People ate as they milled around because there was no room to sit down. Had O+F gatecrashed a party?
Well, you …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Thanks, Uncle Sam

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies… even air-activated hand and foot warmers.
But Sam isn’t your average credit-card-happy customer. He’s Uncle Sam. That’s right, the federal government. For …

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In Email, News

November 1, 2003




Beyond Suits and Ties

Suits and ties aren’t the only menswear items in demand. Businessmen determined to dress for success are also investing in dressier socks, belts, and outerwear.
For instance, Jos. A. Bank’s catalogs now offer more men’s dress socks in place of …

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