June 1, 2002




Trade Secrets

Although over half of the warehouses in the U.S. are privately run, their operations remain largely a mystery. Some clues, however, have been unmasked by the Warehousing Education and Research Council. In a recent study, “Private Warehousing: A Snapshot,” …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Strong Medicine

Last September’s attacks on New York City and Washington, DC, produced a strong and continuing consensus about the need for a heightened state of security in every conceivable sector.
Naturally, no link in the global supply chain wants to be …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Guts and Online Glory

A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of his brand.
Of course, it’s difficult to develop this skill set by training alone. A …

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June 1, 2002




Small Catalogs Forum: Adopting an Untapped Niche

Although Laurie Wallmark has never adopted a child, she adopted the notion that there was an unfilled need for information on the subject of adoption. That’s why Wallmark 12 years ago founded Ringoes, NJ-based Tapestry Books, a cataloger of books for …

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June 1, 2002




Crutchfield Soups Up Its Product Line

Car stereo equipment accounts for half of Crutchfield Corp.’s $192 million in annual sales. So it’s not too surprising that the consumer electronics cataloger has expanded into the auto accessories market. Its latest catalog, which mailed April 28, includes a 16-page …

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In News

June 1, 2002




The Search Is On…

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve …

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June 1, 2002




Sixth Annual Electronic Marketing Survey

Web marketing has come a long way, baby. When Catalog Age conducted its first Electronic Marketing Survey, in June 1997, only 45% of respondents with Websites offered secure socket connections for credit-card payments. Nearly half of the catalogers that captured customer information …

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June 1, 2002




Wish Fulfillment

What do you really want? It’s not such an easy question to answer. Even if it’s just a cup of coffee with a friend or a relaxing vacation, what you get is never just what you want, it’s what you …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Mergers and Acquisitions: Quality Rather Than Quantity

Nineteen industry mergers and acquisitions were consummated during the first quarter of the year. That’s just slightly more than half as many as were completed during the first quarter of last year. Yet observers insist that the M&A market …

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In News

June 1, 2002




Listings

NEW LISTS
PUTTIN’ ON THE DOG
More than 13,000 dog lovers have made a purchase from the Puttin’ on the Dog catalog during the past 12 months. These buyers, most of whom are women 35-55 years old, spent an average of $75 an …

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