December 1, 2001




Honey, I Shrunk the Dot

There is the real world, and there is the electronic world. Tech shop findtheDOT, Inc., based in Oakland, CA, offers a technology designed to connect the two. The company has developed a device called a power dot, about the size …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

December 1, 2001




USPS Offers Address Validation

Now that the U.S. Postal Service has licensed its Delivery Point Validation (DPV) program, vendors should have the software available for use early next year.
The DPV program enables catalogers and other mailers to validate the accuracy of address …

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In News

December 1, 2001




GOLDEN RETRIEVER

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had discernible effects on the contact center, much less fulfilled their promises of revolutionizing it. …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

December 1, 2001




The Electronic Catalog: Catalogers Make Their E-Resolutions for 2002

It’s too soon to raise a glass and toast the new year, but it’s not too early to plan your new year’s resolutions. CATALOG AGE asked several marketers for their Web-related resolutions for 2002.
“Our resolution for 2002 is to make the …

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In Uncategorized

December 1, 2001




List Watch: Don’t Overlook List Overlays

As catalogers try to get more value out of their mailing lists, there’s been a growing interest in data overlays. More specifically, mailers are interested in overlaying demographic data, such as income, ethnicity, and profession, and psychographic data, such as …

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In News

December 1, 2001




Rabbit, Run

“The promise of Web access to any information is in theory a great idea, but there have been many obstacles which have made it very difficult to get immediate and real-time access to information in the supply chain,” says Philip …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

December 1, 2001




The Company Store Expands Cautiously

Home textiles cataloger The Company Store is expanding into the home furnishings market — slowly. The mailer, part of Weehawken, NJ-based Hanover Direct’s stable of titles, introduced its line of couches, lamps, and other home furnishings in its core book last …

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In News

December 1, 2001




The Electronic Catalog: Improving Upon Generic E-mails

By now, many catalogers are on a first-name basis with their opt-in e-mail customers. When those catalogers send out e-mail newsletters or sale fliers, they address their customers by name: “Dear Joe, Check out the great deals we have this …

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In Uncategorized

December 1, 2001




Catalog Analysis: Further Breaking Down Breakeven

In the November issue, we looked at a simple breakeven analysis and how it can help you evaluate your marketing plan and determine where to cut off mailings. The breakeven calculation lets you ascertain which prospect lists and house names (…

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In News

December 1, 2001




Anthrax Whammy

In mid-October, just as “anthrax” had become a household word, food cataloger Wolferman’s received an unmarked brown parcel at its Lenexa, KS, headquarters. “People here went crazy,” says vice president of operations Mike Ruchensky. The package was actually a shipment …

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