September 1, 2001




Corrections and Clarifications

CORRECTIONS: In the July Small Catalogs Forum (“Management Software That Fits”) we misspelled the name of CommercialWare. And in the August Electronic Catalog (“The Payoff of Paid Search Engines”), we stated that Inceptor’s software license for page conversion costs $150,000 a …

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In Channel Integration, News

September 1, 2001




Travel, Silver Award: Mountain Travel-Sobek, 2001

With its gorgeous photos of destinations around the world, Mountain Travel-Sobek has more in common with National Geographic magazine than with a traditional catalog, said one judge. “The cultural and environmental photography carries through a sense that this is much …

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In News

September 1, 2001




Short Takes: Cash Cow

Want your Internet customers to spend more? Rev up your Web site with broadband. According to a Nielsen//NetRatings study, high-speed users spend more time online, view more pages, and visit the Web more often. Titled “Ecommerce: A Need for …

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In Uncategorized

September 1, 2001




New Business, Silver Award: Oriac Design, Fall 2000

With its modern European flair — both in its merchandising and its creative — new catalog Oriac Design is barely recognizable as an office furniture catalog. Let’s start with the front cover, which features a grid of photographs of individuals of all …

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In News

September 1, 2001




Delia’s Growth Strategy, Take Two

Like the teenage girls it targets, apparel marketer Delia’s has suffered from growing pains. But after expanding beyond its core brand (acquiring soccer gear cataloger TSI Soccer in December 1997; buying children’s apparel title Storybook Heirlooms in September 1998; growing a network …

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In News

September 1, 2001




New Consumer Catalog, Silver Award: Crossing Pointe, Holiday 2000

When you’ve been around as long as general merchandise mailer Blair Corp. — 91 years — trying something different, such as a targeting a younger, more upmarket audience, can be daunting. But this Silver Award-winning edition of the Crossing Pointe catalog proves that …

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In News

September 1, 2001




High-Tech Products, Silver Award: Crutchfield, Winter/Spring 2001

“Large and dramatic, with an image of a football game that makes no mistake of target audience” was how one judge described the cover of Crutchfield’s Winter/Spring 2001 catalog. With this cover photo of a widescreen TV, this Silver Award …

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In News

September 1, 2001




Gifts Under $75, Silver Award: Museum of Fine Arts, Boston, Holiday 2000

The bold visual on the front cover of the Museum of Fine Arts, Boston catalog — a praying angel statuette — stops readers in their tracks and entices them to open the book. And once they’re inside, the assortment of art-inspired products …

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In News

September 1, 2001




Children’s Products, Gold Award: Hanna Andersson, Holiday 2000

The appeal of Hanna Andersson’s Holiday 2000 edition is obvious from the start. “The cover is infectious fun,” said one judge of the photo, which shows a chortling family sleighing in the snow, garbed in vivid striped long johns. The images …

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In News

September 1, 2001




Staying Tuned

Confession: I follow several soap operas. One is EastEnders, a British import on our local PBS station. The others are on the Yahoo! Finance message boards.
The message boards are ostensibly a means for investors and other followers of publicly …

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