August 1, 2003




The Fourth Annual I.Merchant Awards

The Web has become a far more competitive playing field this year, with companies revamping their sites and applying more-stringent metrics to measure online performance. So it should be no surprise that our judges were equally as tough on the …

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In Uncategorized

August 1, 2003




People News

Portland, ME-based pet supply manufacturer/marketer Planet Dog appointed Luke Pfeifle national account manager. Pfeifle was previously vice president of sales for L&A Molding. Planet Dog also named Mike Bray customer service specialist. Bray was previously catalog database analyst …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

August 1, 2003




Retail in Store for Levenger

Reading accessories cataloger Levenger has been mapping out a retail strategy for three years now. But due to a joint venture with a retail pro, the Delray Beach, FL-based mailer is opening its first store a year earlier than planned — …

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In Lists & Data - Business-14-05-2013

August 1, 2003




Continental Divide

Caution, not creativity, has characterized most U.S. companies in the past couple of years. But at a time when risk taking is minimal, marketers are also quietly spreading their wings — overseas. Outsourcing of call center and IT functions to …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

August 1, 2003




Following Anti-Spam in D.C.

Catalogers need to keep a pulse on spam’s fate in Washington, since their legitimate e-mails are often mistaken for spam. Anti-spam bills currently on the docket in Washington include:
S. 877: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (…

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In News

August 1, 2003




Insert Media: What Is the Biggest Misconception?

CATALOG AGE asked list pros: “What is the biggest misconception about insert media?”
BART LORING, president/CEO of New City, NY-based Loring Direct Response
“Unfortunately, a major misconception is that it is a downscale medium for catalogers, when in reality …

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In News

August 1, 2003




Vital Signs

Numbers are a significant part of prevention these days — after all, people change their entire lifestyles on the basis of numbers such as blood pressure and cholesterol level. Like a thorough physical check-up for an individual, a good operations measurement …

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In Opsandfulfillment_warehouse-20-03-2013, Order Mgmt

August 1, 2003




Hardly an Auspicious Start

Most experts agree that consumers are beginning to feel optimistic about an economic recovery. But you wouldn’t know it from first-quarter results of the publicly traded consumer marketers tracked by Catalog Age.
“There hasn’t been any overall improvement in this …

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In News

August 1, 2003




Lists and Prospecting: Renting Out Your Retail Names

If you think the names of your store buyers can’t bring in list rental revenue, think again. As Dennis Bissig, group vice president for Hackensack, NJ-based list firm Mokrynski & Associates, points out, cataloger/retailers such as Nordstrom, Brooks Brothers, Victoria’s …

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In News

August 1, 2003




Chinaberry Makes Cuts, Lays Off President

Pressured by its bank to turn a profit this year, books and gifts mailer Chinaberry in early June laid off president Gary DeMaine. Ed Ruethling, an owner of the $8 million cataloger and former vice president of marketing, has assumed DeMaine’s …

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In News

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