June 1, 2002




New Catalogs

Spa 2 Go
With its selection of aromatherapy products, oils, and soaps, Spa 2 Go is a highly relaxing business-to-business catalog. After two years of distribution in Canada, the manufacturer/marketer of personal care products entered the U.S., mailing 5,000 copies of …

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In News

June 1, 2002




Small Catalogs Forum: Gimme an R, Gimme an F, Gimme an M

“My house file is too small for any segmentation beyond recency” or “I can mail all my buyers and get a great response” are the two reasons small catalogers give most often when explaining why they don’t use recency, frequency, …

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In Uncategorized

June 1, 2002




Computer Mailers Big on Government Sales

Computer catalogers may or may not be in favor of bigger government — but they are seeking bigger government and institutional sales.
According to information technology (IT) reseller Government Technology Services, the U.S. government will spend $48 billion on IT products …

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In News

June 1, 2002




Same but Different

It’s always fun to play with a new version of a favorite toy. What’s even more fun, though, is when the upgraded toy looks just like the one you know and love, but offers a slew of snazzy features that …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Barnett’s Segmenting Strategy Goes for the Gold

The September 2000 merger of maintenance, supplies, and operations (MRO) rivals Barnett and Wilmar created based Interline Brands, a $650 million company that mails seven catalog titles, including J.A Sexauer, Trayco, Hardware Express, and Maintenance USA. All told, Interline Brands has …

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In News

June 1, 2002




Truffles and Trash

When the same name crops up many times in different contexts, it’s hard to not experience a frisson — a feeling that, somehow, you were meant to learn something from it. In April, Wal-Mart rose to the top of the Fortune 500, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Stumps Celebrates Its Fantastic Purchase

On April 23, party and prom supplies cataloger Stumps acquired upscale gifts cataloger Celebration Fantastic. Terms of the deal were not disclosed.
The acquisition is expected to round out Stumps’s selling season. As a holiday-focused gifts book, Celebration Fantastic has its …

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June 1, 2002




Package Deal

Now that tax season is over, it’s spring, and everyone’s fancy naturally turns to the next event of universal conversational interest — the upcoming postal rate increase. June 1, 2002, marks the introduction of a new postal rate schedule. Although ordinary folks are …

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In Opsandfulfillment_shipping, Pack

June 1, 2002




Write Away

Electronic mail may seem quick and casual, but it’s far from easy to manage operationally. Considering how many people hate to write or find writing a daunting task, it’s no wonder that providing satisfactory service by e-mail is more of …

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June 1, 2002




Catalog Analysis: Fixed Creative Costs: Color Separations

In the April issue, we looked at the first part of fixed catalog or Internet creative costs — the cost of designing, photographing, and producing catalog or Internet pages. Those aren’t the only fixed creative costs you have to deal with, …

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