November 1, 2001




Sonic Foundry Launches Consumer Book

Madison, WI-based business-to-business software manufacturer/marketer Sonic Foundry is now tapping consumers. In August, Sonic Foundry began mailing 500,000 copies of a 16-page b-to-c edition. Like the core book, the spin-off sells audio/visual software tools that enable users to produce …

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November 1, 2001




Attack Aftermath: Tragic Events Boost Sales for Some Catalogers

Nobody wants to profit from a tragedy such as the Sept. 11 terrorist attacks. But for some catalogers — largely those selling safety equipment and patriotic merchandise — business is booming.
In the weeks following the attacks, U.S. Cavalry, which sells to …

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November 1, 2001




Digital Leaders: Spiegel Goes Global

A number of catalogers have begun to centralize their images and other data within one system accessible to all departments and divisions. But few marketers have the scale and wherewithal to centralize data not just from various divisions but also …

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November 1, 2001




Attack Aftermath: Marketers Ride Wave of Patriotism

In addition to demand for safety and military products, the terrorist attacks have brought out patriotism — and fueled demand for American-themed merchandise.
At Old Saybrook, CT-based rock ‘n’ roll and nostalgia products cataloger Old Glory Distributing, sales of U.S. …

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October 31, 2001




Financial Report: Martha Stewart Posts Sales Gain

New York–Martha Stewart Living Omnimedia (NYSE: MSO) announced its results for the third quarter ended Sept. 30. Revenues for the quarter increased 13% to $69.6 million, and EBITDA increased 38% to $10.4 million. Revenues in the Internet/Direct Commerce segment increased 5%, to $9.9 million, reflecting revenues …

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October 31, 2001




Financial Report: Geerlings & Wade Net Loss Widens

Canton, MA–Wine products cataloger Geerlings & Wade (Nasdaq: GEER), reported a 5% sales decrease for the period ended Sept. 30, to $6.9 million, from $7.3 million last year. The company says third quarter sales were tracking slightly ahead of last year’s sales for the same …

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October 31, 2001




Sport Supply Group Plays Touch Football

Farmers Branch, TX—Business-to-business sports equipment cataloger Sport Supply Group, (OTCBB: SSPY) has signed a three-year agreement with the United States Flag and Touch Football League (USFTL) to manage and supply product for USFTL’s Website. The agreement enables SSG to …

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October 31, 2001




Financial Report: Net Income Down 67% at Guitar Center

Westlake Village, CA–Guitar Center, which mails the Musician’s Friend and American Music catalogs, (Nasdaq: GTRC), posted a 15% net sales increase for the quarter ended Sept. 30, to $225.0 million, compared to $191.0 million last year. However, net income fell 67% for the quarter …

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October 31, 2001




Financial Report: Reader’s Digest Post $1.1 Million Loss

Pleasantville, NY—Magazine and book publisher Reader’s Digest Association (NYSE: RDA), which also owns The Good Catalog Co., reported that revenues declined 10% for the quarter ended Sept. 30, to $498 million, from $552 million last year. As for net income, the company lost $1.1 …

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October 31, 2001




Seta Corp. Settles Sweeps Lawsuit

Boca Raton, FL—Seta Corp., a catalog marketing firm that produces jewelry catalogs for several mailers, agreed on Oct. 30 to pay $350,000 to settle claims that it misled consumers in sweepstakes mailings. Seta’s sweepstakes solicitations had used phrases such as, “…

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