August 1, 2002




Attic Treasures

When Smithsonian Business Ventures sent out RFPs to outsource its catalog and online fulfillment last year, the competition was so fierce that the final choice came down to references from some unlikely sources. “We’re very proud of the fact that …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

August 1, 2002




Multichannel a Sure Fit for Marketer

Not many companies can boast of owning nearly two-thirds of their market. But New York-based Sure Fit, a manufacturer/marketer of ready-made slipcovers, can — thanks to a mix of channels selling to businesses and consumers alike.
Sure Fit’s revenue last …

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In News

August 1, 2002




Marshall Field’s Reenters Catalog Business

Upscale Chicago retailer Marshall Field’s, which exited the mail order business in the early 1990s, will return to mailboxes in August with not one but three catalogs.
The three books, which will sell general merchandise, apparel, and home goods, will …

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In News

August 1, 2002




Lillian Vernon debuts cobranded credit card

Who says you can’t teach an old dog new tricks? For the first time in the venerable company’s history, Lillian Vernon Corp. is launching a cobranded credit card.
Under the terms of the five-year agreement, Direct Merchants Credit …

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In News

August 1, 2002




Fast Forward

“We won’t be talking about e-business next year,” declares Gartner analyst Jeff Roster.
Huh? We knew dot-coms were dying, but have they gone forever? Take heart. What Roster means that e-business is so integral a part of commerce today that …

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In Channel Integration, CRM

August 1, 2002




Small Catalogs Forum: Finding Gold in Segments of Dross

In the June issue of Catalog Age, I discussed using RFM — recency, frequency, and monetary value — as an effective tool to identify segments to mail. Using RFM, you may have identified segments that would not be profitable to mail to. …

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In Uncategorized

August 1, 2002




Retail Activity Is on a Roll

With several exceptions — such as J. Jill and Coldwater Creek — catalogers have been slow to embrace a full-scale retail strategy. But that’s changing, as several mailers have recently announced retail expansion plans.
Portland, OR-based children’s apparel mailer Hanna Andersson, which …

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In Lists & Data - Business-14-05-2013

August 1, 2002




Scholarly Pursuits

Rust never sleeps, and learning never stops. These adages are as true for members of the supply chain industry as for any other, at least for managers who are intent on maintaining a skilled and flexible workforce.
According to a …

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In Opsandfulfillment_warehouse-20-03-2013, Pack

August 1, 2002




ICE Flow

Although object-oriented, component-based (OO/CB) systems development has rarely lived up to its promise, iCentrix in Salem, NH, has done an outstanding job with its Component Frameworks for eBusiness Solutions. The company’s patented Integrated Component Environment, or ICE™, is a …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

July 31, 2002




Financial reports: Gaiam, Twinlab

Despite circ cuts, Gaiam gains
Despite reduced catalog circulation, Broomfield, CO-based manufacturer/marketer Gaiam (Nasdaq: GAIA) posted second-quarter sales and earnings gains. The health and wellness products cataloger, whose titles include SelfCare and Real Goods, had sales of $24.1 million for …

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