January 19, 2005




Live from NRF: Good News for Midsize Merchants

New York–Midsize merchants can still successfully compete with discount superchains such as Wal-Mart, Target, and Costco. According to Sherif Mityas, vice president of Plano, TX-based A.T. Kearney’s retail practice division, several strategies are key.
During a Tuesday session …

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January 19, 2005




Live from NRF: Getting Emotional About Branding

New York–“Why do people do what they do? I don’t believe what they say,” psychiatrist and author Dr. Clotaire Rapaille told attendees who packed a hall Tuesday morning in New York’s Javits Center as part of the …

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January 19, 2005




Live from NRF: The Present and Future of Online Retailing

New York–How is e-commerce like a toddler? In comparing the growth of e-commerce to that of her young son, Forrester Research principal analyst Carrie Johnson said that while both needed constant attention in their infancy, they’re now able to …

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January 19, 2005




Eziba Suspends Operations, Goes Up for Sale

North Adams, MA-based global goods cataloger Eziba temporarily suspended operations this week and is now up for sale. The move came several months after a computer error sent tens of thousands of fall catalogs to the wrong addresses, resulting in …

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January 18, 2005




Avoiding the Top Nontechnical Analytic Errors

Most marketers and analysts agree that data mining plays a critical role in assuring a successful customer acquisition or retention campaign. Most also agree that even minor technical errors can destroy a campaign, But most of the problems that emerge …

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January 18, 2005




Best Practices for Creating Opt-in E-mail Lists

The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based list services provider Worldata. To that end, he offers the following suggestions:
• …

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January 17, 2005




Live from NRF: Maximizing Brand Power

New York–With corporate scandals and bankruptcies rampant, it’s no wonder that customers’ trust in brands has dropped during the past year. And a loss of trust can be fatal to a brand, Tara Weiner, vice chairman/national managing partner, …

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January 17, 2005




Survey: Coldwater Creek, Lands’ End Among Those Excelling at Online Service

Not a single online pure-play was among the 10 consumer merchants rated by The E-tailing Group as providing the best online customer service. The Chicago-based consultancy shopped from 100 Websites during the fourth quarter of 2004 and rated the following companies as tops …

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January 13, 2005




FSI Announces ISO Certification

FSI, the marketing fulfillment and logistics services company, announced today that it has been ISO 9001:2000 certified. This follows an independent audit by BSI, Inc a quality management registrar. Doug Peterson, Vice President of Operations stated, “This international certification of quality …

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January 13, 2005




AIDC Channel Organizations Support Emerging Applications

Recent research by Natick, MA-based Venture Development Corporation, “The 2004 Global AIDC Industry Business Planning Service,” reports that AIDC (automatic identification and data capture) system resellers continue to expand support coverage for emerging application solutions. In a survey that polled over 200 …

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