March 1, 2002




Redesign Sets Aerosoles Off on the Right Foot

The new year brought a new look for Aerosoles. The Edison, NJ-based manufacturer/marketer of shoes and accessories introduced its redesigned catalog with the January mailing of its first spring edition.
The company mailed 630,000 copies of the 36-page spring book …

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In Lists & Data - Business-14-05-2013

March 1, 2002




Letting Go

The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of all sizes. Things can go particularly sour during the layoff process if management doesn’t give clear, credible …

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In Uncategorized

March 1, 2002




Bass Pro Focuses on Its Channels

Determining the effect of catalog mailings on retail and Internet sales is the bane of many a multichannel marketer’s existence. But since October, when it began beta-testing Web-based sales tracking system ChannelView, hunting and fishing supplies marketer Bass Pro Shops …

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In News

March 1, 2002




36-24-36

Perfect measurements don’t have to be out of reach. If your productivity and efficiency numbers have zero sex appeal, the solution isn’t a drastic overhaul. Rather, it’s a methodical, step-by-step procedure to whittle the business into shape.
The process starts …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

March 1, 2002




Vanilla Days

Three components are crucial to defining requirements for a new software application: 1) documenting existing processes; 2) assessing the functionality of existing software; and 3) assessing current and future needs.
In any software selection undertaking, present conditions should serve as the point of …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2002




Listings

NEW LISTS
GREENLINKS SUPER SHOT II GOLFERS
The nearly 1 million names on this file are active golf buyers and subscribers who filled out a direct mail survey. Predominately male, they ranked golf as their favorite participation sport. Their median age …

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In News

March 1, 2002




After Acquisition, Holiday Diver Is in the Swim

Holiday Diver, which mails the Divers Direct catalog, in January acquired its chief competitor: Chapel Hill, NC-based Performance Diver.
Terms of the deal were not disclosed, but the acquisition increases Divers Direct’s house file 33%, to about 450,000 names. The Deerfield Beach, …

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In International

March 1, 2002




Storehouse: Stockpiling Stuff

Retailers are working more closely with suppliers and customers to keep the right items in stock at the right time, reports a recent inventory management study conducted by KPMG Consulting for Chain Store Age magazine. (One alarming reason for this …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2002




Working Gear: Catalog/Order Management Software Review 2002

Just as direct-to-customer software has become a mature product, the recession is causing slower sales, fewer installations, and layoffs and reorganizations at a number of companies.
Recessions do make prices more negotiable, allowing catalog companies that are well financed or …

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In Channel Integration, CRM

March 1, 2002




E-mail Marketing: No Response? E-mail ‘Em Again

When it comes to e-mail marketing, follow the adage “If at first you don’t succeed, try, try again.” Catalogers and consultants agree that because e-mail is such a cost-effective means of marketing, you might as well continue to send e-mail …

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