December 1, 2000




No more lavish list promotions

Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers to test lists are passe. Instead, list companies are using more relevant special offers.
“We feel the best …

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In News

December 1, 2000




Bauer books don `leather’ jacket

Special varnish adds attention-grabbing texture to fall catalog cover
Leather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s why the company featured a leather jacket on the cover of its fall 2000 catalogs – and used …

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In News

December 1, 2000




Sizing up lists for the market

How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re a highly specialized niche marketer, before you can market your …

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In Uncategorized

December 1, 2000




Spiegel starts portal, revamps CW

Need proof that Spiegel believes in the future of e-commerce? How about this: In early November, the Downers Grove, IL-based general merchandise cataloger launched eMarket, a Web shopping portal that features links to more than 15 Websites in seven product categories.

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In Uncategorized

December 1, 2000




Wide Wireless World

For online marketers, wireless technology can enhance the selling process – and increase sales
First there was e-commerce. Now there’s m-commerce: mobile – or wireless – commerce. For example, an Amazon.com customer can now access the online bookseller by …

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In Uncategorized

November 1, 2000




CommercialWare, Inc.

As a leader in order management and fulfillment software, CommercialWare[R] is redefining the direct-to-consumer market by delivering powerful solutions with its flagship product, Mozart[R]. Mozart’s software platform enables the seamless integration and management of customer information across multiple …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

November 1, 2000




Reaching for the STARS

Recruiting strategies that capture the best and the brightest employees
Today’s free-for-all, full-employment job marketplace may be a dream come true for employees, but the picture is less rosy for employers. More and more catalog companies are becoming dismayed with …

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In Lists & Data - Business-14-05-2013

November 1, 2000




Not a very PC competition

If you’ve ever wanted to hurl your computer as far as you could or smash your keyboard with a hockey stick, you just missed your chance to do it for charity. Computer products cataloger PC Connection last month held its 2000 ….

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In News

November 1, 2000




Petals branches out

Decorative silk flowers cataloger Petals is blossoming into other home products. The $45.5 million White Plains, NY-based catalog company is now offering home decor items with the launch of spin-off catalog titled Accents.
Petals also plans to mail a new wholesale …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 2000




heavenly treasures

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for items by catalog number (a great effort to align both channels) or by …

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