May 1, 2002




Listings

NEW LISTS
IDEA ART
The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers, 70% of whom are women, are primarily small-business owners and managers of marketing and graphic design …

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In News

April 30, 2002




Live from Government Affairs Conference: new privacy threats

(Direct Newsline) Washington–The privacy “bill of the hour” is a major issue for direct marketers, said H. Robert Wientzen, CEO of the Direct Marketing Association, speaking April 30 at the DMA’s 2002 Government Affairs Conference here.
The bill, a sweeping online privacy …

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In News

April 30, 2002




Movers and shakers

Alan Bechara
has signed on with Torrance, CA-based PC Mall as president/general manager of its new PC Mall Gov subsidiary. He previously worked in government sales management positions with GTSI and Comark.
Chicago-based Newark Electronics announced two appointments. Steve …

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In News

April 30, 2002




Live from NCOF: the importance of auditing your systems

Nashville, TN—This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit. During his April 30 …

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In News

April 30, 2002




Financial reports: Gaiam, Programmer’s Paradise, NEBS, Blair, J. Jill, more….

Double-digit sales, income growth for Gaiam
Manufacturer/marketer Gaiam (Nasdaq: GAIA) credits its burgeoning business-to-business division with much of the company’s first-quarter sales growth. For the three months ended March 31, the purveyor of healthy-lifestyle products reported net revenue of $24.3 …

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In News

April 30, 2002




Live from NCOF: The Importance of Auditing Your System

Nashville, TN–This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit. During his April 30 session …

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In multichannelmerchant.com/opsandfulfillment/news

April 29, 2002




Live from NCOF: operations and the brand

Nashville, TN–Forget fancy branding campaigns. The key to success is meeting and exceeding your customers’ expectations, especially when it comes to service. “Operations and fulfillment lies at the heart of your business because it tells the story of what your …

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In News

April 29, 2002




Live from NCOF: recruiting seasonal help the Lands’ End way

Nashville, TN–Recruiting and retaining seasonal employees is a challenge for many consumer catalogers. For instance, Dodgeville, WI-based Lands’ End needs to hire more than 2,000 seasonal employees to help it through the fourth quarter, which is when it does 40% of its …

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In News

April 29, 2002




Live from NCOF: Recruiting Seasonal Employees: The Lands’ End Way

Recruiting and retaining seasonal employees is a common challenge for marketers, especially for Dodgeville, WI-based Lands’ End. The general merchandise cataloger depends on the influx of more than 2,000 seasonal employees to help it through the fourth quarter when it does 40% …

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In multichannelmerchant.com/opsandfulfillment/news

April 29, 2002




Live from NCOF: Operations Driving the Brand

Forget branding. Forget your product. The key to success is meeting and exceeding your customers’ expectations. “Operations and fulfillment lies at the heart of your business because it tells the story of what your brand is about,” says customer service …

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