March 1, 2004




Charles Keath Changes Hands

Direct Marketing Services Inc. (DMSI) has acquired the name, intellectual property, and house file of apparel and home decor catalog Charles Keath from Boca Raton, FL-based The Mark Group. Terms of the deal, which closed at the end of November, …

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In News

March 1, 2004




Lists and Prospecting: Help with E-Mail List Hygiene

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene. Mailing to a poorly maintained e-mail list can be costly, especially with the recent enactment …

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In Email

March 1, 2004




IT Challenge: BuyIt, Build It, or Have It Built?

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking a new system might be increased productivity and cost savings, enhanced functionality and ease of use, and improved information.

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In Channel Integration, News

March 1, 2004




Environmental Affairs: Ecology and Economy

Long before I came to work at the Direct Marketing Association, I learned the value of shopping at a distance. Who needs the traffic, the parking, the walking, the waiting, and the wrapping at crowded stores, especially as getting gifts …

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In News

March 1, 2004




What’s New

Where’s my Wireless?
For an in-depth look at who’s buying what gadget, check out “The Technological Elite and Other Users,” a report from the Pew Internet and American Project. The survey enmeshes you in a bewildering array of groups like …

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In Uncategorized

March 1, 2004




Over There, Over Where

President Bush and I visited London during the same week in November. But whereas he was greeted by protesters irate over the U.S.’s entry into Iraq, I was speaking with Aad Weening about why more U.S. catalogers …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2004




Be Still, My Heart

What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide says retailers should envelop shoppers in a “360-degree experience” that thrills the senses and …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

March 1, 2004




Listings

NEW LISTS
QC SUPPLY
During the past 12 months nearly 26,000 agricultural professionals have bought work apparel and products related to livestock and farming from the QC Supply catalog.
Cost: $135/M
Selects: state, SCF, zip, gender, one per company, six-month buyers, three-month …

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In News

March 1, 2004




Productivity Measures

RICHARD A. ANDREWS President, Efulfillmentcanada.com
The key in measuring productivity is determining what should be measured. For fulfillment processes this means assessing job functions and the appropriate parameters associated with each. You may want to consider the following:
Break …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2004




Live from DoubleClick’s Insight Conference: Multichannel Marketing the Williams-Sonoma Way

New York–Since it reorganized two years ago from a channel-specific strategy to a brand-specific strategy, multititle home prodcuts marketer Williams-Sonoma has seen its multichannel customers (30% of its total customer base) drive more than 65% of its sales–up from 50% two years ago. …

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