August 1, 2003




Lists and Prospecting: Renting Out Your Retail Names

If you think the names of your store buyers can’t bring in list rental revenue, think again. As Dennis Bissig, group vice president for Hackensack, NJ-based list firm Mokrynski & Associates, points out, cataloger/retailers such as Nordstrom, Brooks Brothers, Victoria’s …

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In News

August 1, 2003




Chinaberry Makes Cuts, Lays Off President

Pressured by its bank to turn a profit this year, books and gifts mailer Chinaberry in early June laid off president Gary DeMaine. Ed Ruethling, an owner of the $8 million cataloger and former vice president of marketing, has assumed DeMaine’s …

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In News

August 1, 2003




This Wizard Isn’t Named Harry

ANYONE FAMILIAR WITH a certain (rather popular) series of books will recall the magical map that figures prominently in several of them. It shows not just how to get around, but who is getting around: Anyone within the area shown …

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In Marketplaces, Opsandfulfillment_warehouse-20-03-2013

August 1, 2003




Insert Media Come of Age

Flip through Current’s recent summer sale catalog, and out flies a blow-in insert for Guthy-Renker’s Proactiv Solution, an acne treatment. No question, Current is among the growing number of marketers that accept inserts in their catalogs and outgoing packages as …

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In News

August 1, 2003




Calyx & Corolla for Sale Again

Less than three years after Equity Resource Partners bought Calyx & Corolla from now-defunct retail consolidator Gerald Stevens, the flowers and plants cataloger is for sale.
“The group is seeking to move as quickly as possible to facilitate a buyer’s ability …

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In News

August 1, 2003




Catalog Tracker: Emptier Mailboxes

May marked the second month in a row that Direct Media’s Catalog Tracker service received fewer catalogs than it had last year. This past May, the Greenwich, CT-based list firm received 316 consumer catalogs, down 9.7% from the 350 catalogs received in May 2002. …

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July 29, 2003




Financial Reports: Guitar Center, Gaiam, Sportsman’s Guide

Guitar Center Singing a Happy Tune
Second-quarter catalog and Internet sales climbed 30% at Guitar Center (Nasdaq: GTRC), while the cataloger/retailer’s total sales for the quarter increased 15%. Net income soared 50%. Comparable-store sales rose 5%.
For the three months ended June 30, …

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July 29, 2003




Live from NCDM: Privacy Predictions

(Direct Newsline) Long Beach, CA–Telemarketing may be in for some rough times during the next five years, which is how long the first rush of names on the federal do-not-call registry will remain on the file. But the industry will …

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July 29, 2003




Live from NCDM: Hughes on Data and the Web

(Direct Newsline) Long Beach, CA–Forget neural networks. The best thing that has ever happened to direct marketers is the Web.
Insane? Not to Arthur Hughes, vice president for business development, CSC Advanced Database Solutions.
Take the case of Miles Kimball. …

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July 28, 2003




OneCall Pleased with Catalog Results

Although Spokane, WA-based OneCall has been in business in one form or another for 95 years, the consumer electronics marketer just launched a print catalog this past October. But as if to make up for lost time, it mailed a second …

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