September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

September 1, 2000




systems

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants to go. But in a virtual marketplace, does “intermediation” really matter?
Probably not, because the supply “chain” isn’t …

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In B2B, Marketplaces

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

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In News

August 1, 2000




B-to-b e-financing still out there

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each laid down millions on b-to-b portals over the past few months, according to The Industry Standard.
- In …

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In News

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

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In Email

May 1, 2000




FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)
peerless claims to have everything for a restaurant “from design through installation.” What a shame its motto could not also be applied to its Website.
True, it is harder to exhibit creativity on …

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In News

July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

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In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

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