May 1, 2005




PUMP UP the VALUE

THE DAYS OF MULTICHANNEL marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers now provide multiple response mechanisms — mail, phone, store, Internet — so that customers and prospects can make purchases via …

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In Channel Integration, Marketing

May 1, 2005




Nordstrom phasing out catalogs

It’s no surprise that $7.1 billion Seattle-based cataloger/retailer Nordstrom wants to grow its retail business. What may be a surprise to some is that Nordstrom, which posted $375.3 million in direct sales last year, is ostensibly getting out of the catalog …

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In News

April 4, 2005




Five Minutes with…Chris McDonald

LIST AND DATA STRATEGIES caught up recently with Chris McDonald, executive vice president of cooperative database Abacus and data management for Broomfield, CO-based database marketing services provider DoubleClick.
LDS: What is the state of cooperative databases today? Is there too …

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In News

April 1, 2005




LISTINGS

New lists
Woolrich
A manufacturer/marketer of bedding and apparel, Woolrich has more than 102,000 12-month direct buyers. Customers, 55% of whom are women, have an average age of 51 and an average household income of $85,000.
Cost: $115/M
Selects: state, SCF, zip, gender, …

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In News

April 1, 2005




Reverse Waltz

What, you might wonder, does dancing have in common with reverse logistics? Perhaps not much at first glance, but as soon as you introduce the metaphor of dance as a partnership, it begins to be clear. Fred Astaire wowed the …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

November 1, 2001




Merchandising Roundtable: The Goods on Getting the Goods

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless of their market segment — jewelry, baking supplies, educational tools, crafts — the participants had many of the same concerns …

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In News

October 1, 2001




Annual Paper Forecast: Down but Not Out

In these pages last year, we predicted that the January 2001 postal hike and a potential economic slowdown would lead to only a modest increase in paper demand among catalogers this year. Whereas catalog paper usage had increased 4.5% between 1999 and 2000, we …

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In Lists & Data - Buisness, News

September 20, 2001




Miles Kimball to Close Exposures Connecticut HQ

South Norwalk, CT—Coming off a flat 2000 companywide, gifts and novelties cataloger Miles Kimball plans to close down the merchandising and creative offices of its Exposures picture frames and gifts catalog division here and move those functions to its Oshkosh, …

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In News

September 19, 2001




Court Approves Sale of F&G’s Gifts Group, Horticultural Books

Wilmington, DE—The waiting is over, and Brecon Capital Management and Gardens Alive are the lucky bargain shoppers. On Sept. 19, the U.S. Bankruptcy Court for the District of Delaware approved the sale of substantially all the assets of the …

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In News

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