August 1, 1999




Your catalogs are doomed!

Yes, your catalogs are doomed – and so are most of mine. They just won’t work in the future. In fact, mail order catalogs as we know them today won’t even survive.
Why? For the 10 reasons I’ve outlined below:
1) Catalog …

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In Uncategorized

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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In News

June 1, 1999




The 10 BEST Operations Innovations

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through the catalog, illustrated with black-and-white line drawings, place orders, and patiently wait weeks or months for …

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In Email, News

June 1, 1999




The 10 Best Catalog Redesigns

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog creative consultant points out, “It isn’t creative if it doesn’t sell.”

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In Email, News

June 1, 1999




listings

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.
Cost: $90/M
Selects: recency, Nielsen county, source/zip, zip, state/SCF/gender
Contact: List Services Corp., 203-743-2600
COMPUTER HARDWARE BUYERS …

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In News

June 1, 1999




A&E: From TV to Web to print

In recent years, most catalogers have jumped on the Internet bandwagon and started producing variations of their print titles online. Now A&E Television Networks is reversing course. Sparked by the overwhelming success of its online sales, the company in …

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In International

May 1, 1999




CONDUCTING A CATALOG OPERATIONS AUDIT

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you it’s easy for the marketing department to make grand promises, but fulfilling them can be challenging-especially …

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In News

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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In News

May 1, 1999




Year ends on a weak note

Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel cataloger/retailer J. Peterman, for one, admitted that sluggish fourth-quarter sales contributed to its bankruptcy.
So …

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