July 1, 2004




Deluxe Returns to Catalogs with NEBS Acquisition

Deluxe Corp. exited the catalog industry when it sold its Current and Paper Direct titles to Taylor Corp. in 1998. Deluxe was going to focus on offering financial services, such as electronic payments.
But the Shoreview, MN-based checks marketer has changed …

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In News

June 30, 2004




French Parent Changing Brylane Corporate Moniker

Redcats, the Paris-based the catalog/home shopping division of Pinault-Printemps-Redoute (PPR), which has owned New York-based multititle cataloger Brylane since 1998, on June 28 announced that it would change Brylane’s corporate name to Redcats USA.
The name change won’t affect …

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In News

May 2, 2003




Live from the FTC Spam Forum: Blacklists Defend Their Methods

(Direct Newsline) With the memory still fresh of an e-mail blacklist company being served with legal papers, three blacklist executives were run through the gauntlet yesterday at the Federal Trade Commission Spam Forum.
“Blacklists stop legitimate e-mail that people have …

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In News

May 1, 2003




Chapin Co. Makes Direct Push

A manufacturer of outerwear for outdoor enthusiasts, The Chapin Co. is no longer content to sell solely to retailers. The Wayzata, MN-based company is setting its sail for the catalog industry, says president Ken Tarter. But several of Chapin’s retail …

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In News

May 1, 2003




Catalog Legislation: Greetings from Washington!

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) — there’s a lot of new and pending legislation on all of these topics that could dramatically alter the way you conduct business. So in this inaugural column, I’ll …

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In News

May 1, 2003




Operations and Fulfillment: Mailing It Over There

Somebody in your marketing department made the brilliant decision to begin mailing your catalog overseas. Now it’s your job to get the books into the hands of international customers.
How you deliver your catalogs to overseas shores depends on several …

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In News

May 1, 2003




Reevaluating Affiliate Marketing

Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about how many affiliates they were linked to. Quantity was quality, or so it seemed.
But as online marketers …

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In Affiliate, Lists & Data - Business-14-05-2013

April 15, 2003




The Top 20 Stories of the Past 20 Years

In an industry as broad as the catalog business — one that encompasses merchandising, marketing, fulfillment, and what have you — it’s tough to cull a definitive list of the most important stories of the past two decades. • But here at Catalog …

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In List & Data - Consumer

June 1, 2004




Deal Market Revving into Gear

If the first quarter is any indication, 2004 is going to be a banner year for industry deal making.
During the first three months of the year, 21 catalog deals were closed, compared with 13 during the first quarter of 2003. “This is a …

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In News

April 1, 2003




Succeeding by Exceeding

Remember the good old days — you know, six or eight years ago — when your competitors were the other catalogs that landed in mailboxes along with your book? Today you face competition not only from other catalogers, but also from manufacturers, …

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