August 1, 2000




Mailers: USPS overstates contingency needs

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.
In testimony filed in June, cosponsored by nine industry associations and four large mailers, postal consultant …

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In News

August 1, 2000




LEGISLATIVE ROUNDUP: No news is good news

Little action on bills expected for rest of year
Few, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress. “It appears that none of the privacy bills or other …

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In News

November 1, 2000




HAPPY RETURNS

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers. At the very least, it’s safe to say that return …

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In News, Returns

November 1, 2000




NUTS, BOLTS, AND BALANCE SHEETS

Don’t let drawing up a business case become a wrenching matter. Nail down the details with this comprehensive guide
When you think of starting a business, what is the first idea that comes to mind? Probably an ambitious vision of …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2000




Reaching for the STARS

Recruiting strategies that capture the best and the brightest employees
Today’s free-for-all, full-employment job marketplace may be a dream come true for employees, but the picture is less rosy for employers. More and more catalog companies are becoming dismayed with …

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In Lists & Data - Business-14-05-2013

November 1, 2000




MAILING PLANS

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its Website (www.CatalogAge mag.com), 53% of respondents said they plan to mail more catalogs in the coming …

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In News

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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In Uncategorized

July 1, 2000




WHAT ABOUT YOUR OLD BUSINESS?

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in it
The press is full of stories predicting the demise of the printed catalog.
Wellll…as Samuel Clemens said, “Rumors of …

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In CRM, News

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

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