May 1, 2001




Maximizing Models

As marketers, we may be tempted to think that technology can solve all of our marketing problems — practically to the point of doing our thinking for us. And considering how sophisticated today’s predictive and descriptive models are, it’s easy to …

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In News

May 1, 2001




CUSTOMER CARE: Getting with the (Loyalty) Program

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s survival. Fortunately, catalogers have myriad ways to do so.
Cathy Halligan, director …

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In CRM, News

May 1, 2001




Could Be Worse

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met or beat expectations.
About half of the mailers contacted by Catalog Age, including Yankee …

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In News

May 1, 2001




Credit Squeeze Has a Choke Hold on Catalogers

You may be finding it tougher than ever to obtain credit. Or perhaps your bank has even called in its loan to you. If so, here’s a very small consolation: You’re not the only cataloger suffering from the credit squeeze.

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In News

May 1, 2001




Three Hanover Books Up for Grabs

On the heels of mounting losses, multititle mailer Hanover Direct is narrowing its focus. In April the Weehawken, NJ-based cataloger put three of its books on the block: men’s apparel titles International Male and Undergear, and upscale home decor and …

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In Uncategorized

May 1, 2001




Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel marketers, the purveyor of art-related gifts struggles to manage inhouse catalog design, fulfillment, and …

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In Channel Integration, News

May 1, 2001




Forerunner’s IF/SO

Users say that IF/SO is straightforward and easy to learn
In the direct-to-customer business, efficient inventory management is the key to customer satisfaction, cost containment, and ultimately, profits.
The Inventory Forecasting and Stock Optimizer (IF/SO) from Forerunner Systems, …

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In Opsandfulfillment_warehouse-20-03-2013, Pack

April 1, 2001




Catalog Branding: Striking Up the Brand

Philip Kotler, who is often referred to as the father of modern marketing, said it best: “Building a brand calls for more than building a brand image. The savvy company must build a continuous positive brand experience for its target …

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In News

April 1, 2001




A Market in Bloom

The overall gardening products market has grown nearly 50% between 1996 and 1999
Between 1996 and 1998, according to the NGA, the number of households participating in lawn and garden activities increased about 2%, from 101.4 million to 103.5 million
In 1996, mail order accounted for 9.2% of all gardening …

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In Marketing

November 1, 2000




The blurring of party lines

Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state level. And historically, Democrats favored power at the federal level and more social programs.
But “there’s no clear …

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