April 1, 2001




List Watch: Keep It Clean

The phrase “an ounce of prevention is the best medication” most certainly applies to list hygiene. After all, if you enter in the names and addresses of customers correctly the first time, you eliminate the potential for mistakes and duplicate …

More...

In News

April 1, 2001




Trade Groups Argue About How to Fix the USPS

The United States Postal Service is “a train wreck about to happen,” in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct Marketing Association and the Association for Postal Commerce (PostCom) are bickering about the …

More...

In News

April 1, 2001




the holy Grail of E-commerce

Surely you’ve heard people say things such as “The World Wide Web is as important to mankind as the discovery of the New World!” Or maybe they’ve tempered their ebullience a bit, to something like “E-commerce heralds the end of …

More...

In Uncategorized

April 1, 2001




As Web Tax Moratorium Runs Out, Confusion Grows

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies.
The Internet Tax Freedom Act, approved as H.R. 4328 and signed into law as Public Law 105-277, was written largely to encourage the growth of Internet …

More...

In News

September 6, 2001




What Is Marketing Anyway?

For Jules Silbert, executive vice president of apparel and home goods cataloger Brylane, marketing and merchandising are inseparable: “Although until recently we’ve been selling only apparel to our database of 20 million households, they’re receptive to other offers as …

More...

In News

September 1, 2001




The 2ND ANNUAL I.Merchant Awards

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has to make shopping simple, even intuitive, for both seasoned Web users and newbies. It has to provide …

More...

In Email

September 1, 2001




International B-to-B, Silver Award: IBM’s VSB Catalog, September 2000 (Switzerland)

Copy that’s “simple and to the point” may not sound like an award-winning trait, but when selling complicated computers and accessories to small businesses, brevity and simplicity are indeed key virtues. And in the case of IBM’s VSB catalog for …

More...

In News

August 22, 2001




F&G Sale Delayed Until Sept. 7

Chicago—The auction for the assets of now defunct horticultural mailer Foster & Gallagher, which was set for August 21, was postponed, Catalog Age has learned. The auction is now scheduled for Sept. 7. Chicago-based AEG Partners LLC is charged with trying to …

More...

In News

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

More...

In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

  1. 1
  2. ...
  3. 141
  4. 142
  5. 143
  6. 144
  7. 145
  8. 146
  9. 147
  10. ...
  11. 164